Set up personalized product recommendations by linking user choices to relevant items. This interactive approach helps guide customers to the best products based on their preferences, enhancing engagement and boosting conversions.
You have a few different setup options for your campaign. Choose between the following three configurations:
Groups – Build a level-based quiz by organizing questions into groups, then combine them with your preferred game settings.
Proceed to the game and open 'Edit Content', then go to 'Game settings' and then choose 'Enable groups':
Add Product to Answer (Easy) – Link each answer to a specific result or product.
Paths (Advanced) – mapping out how answers lead to different outcomes. This setup takes more time, as it requires connecting all questions with multiple possible results.
To set up the 'Product recommendation' campaign, open the campaign and select the game. From there, you can add your design and other settings We recommend reusing an existing design kit, then adding the prizes and customizing the overall look of the game.
For a standard quiz setup, you’ll need to add questions, answers, and results in order for them to appear. After that, add the products. Depending on the overall campaign setup, you may also need to create the paths — this requires the questions and answers to be in place first.
To get started, go to 'Edit Content':
You can then add all the required products here:
Click 'Add Product' to add it to the list:
Once you click, the following tab will open. Here, you can add the general information, which will also appear in the campaign overview.
You can enter a title, a URL (linking from our platform to your page), and select various parameters from the dropdown to further define the product. You can also choose a specific currency before clicking ‘Save’.
FYI: The image may not upload if the file size is too large. Please convert it to PNG instead of JPEG to avoid this issue.
FYI: The product will not appear in the full overview unless you check this box:
If you want to create paths that lead to a specific answer, you can add Recommended Paths here:
Once you’ve created the questions and answers and uploaded all the necessary products, you can begin setting up the different paths that will guide users to their relevant product pages.
To get started, click ‘Create a new path’.
After that, the following screen will open. Here, you need to press ‘Add answer’, then select the appropriate question. Next, link it to the possible answers on the right. Finally, click ‘Select recommended products’ to choose the products you previously added in the overall view.
This path will then be linked to the exact product. Press Save, and afterward, you can click ‘New Path’ to add another path—either for the same product or for a different product to appear in the overview.
Next, you have the different Content sections, where you can set up the overall content for each part of the campaign. These include Questions, Answers, Results, Products, and Product Parameters (similar to other quizzes).
To style the overall appearance of the product setup when using paths, you can create a general results page where only the images change based on the selected path.
The Products section controls the different details you initially added in the product information.
It reflects the parameter you select here at the start:
It will be added to the dropdown menu here for inclusion in the overall overview. Then, click ‘Add new parameter’ to make it appear.
The rest follows the basic setup for adding and editing the questions, answers, and result pages.
💬 Need Help?
If you experience any issues or need assistance with the setup, don’t hesitate to reach out to a Customer Success representative at Scratcher.