Key Tracking Methods:
Third-Party Tracking:
Google Analytics: Integrate Google Analytics to collect website traffic data.
Google Tag Manager: Utilize Google Tag Manager to manage and deploy tracking tags.
Facebook Pixel: Track user behavior and conversions on Facebook.
Scratcher Channel Tracking:
Channel Analysis: Gain insights into user acquisition channels by tracking the last part of the URL.
Performance Measurement: Assess the effectiveness of different channels in driving conversions.
Custom Event Tracking:
Create Custom Events: Define specific actions or milestones to track.
Overwrite Default Events: If you create a custom event with the same name as a default event, the custom event will take precedence.
By effectively utilizing these tracking methods, you can gain a deeper understanding of your campaign's performance and make data-driven optimizations.
Read more about Intergrations here!