A Guide in Scratcher is used to inform, instruct, or inspire users. It’s perfect for sharing context, campaign rules, product information, or step-by-step instructions.

✈️ Travel & Tourism – Highlight destinations, share travel tips, or present step-by-step booking instructions.

🛍️ Retail & E-commerce – Showcase product collections, explain how to redeem rewards, or introduce seasonal offers.

🎓 Education & Training – Provide learning materials, onboarding steps, or interactive tutorials.

🍽️ Food & Beverage – Tell the story behind a new menu, guide users through a loyalty program, or present pairing suggestions.

Although a guide is not a standalone game, it must still be added via the Game Elements section. To do this:

To configure the game:

You can mix different types of content — such as text, images, and video — with a variety of answer formats including multiple choice, text input, or ratings. This setup is ideal for creating quizzes, guides, or surveys.

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At the bottom of the Quiz Manager page, you’ll find additional game settings. These include options to:

To set up your questions and outcomes:

You can also insert an image or video between a question and its answer options by selecting Question Settings.

At the bottom of the page, you’ll find game settings that enable the following options:

For each question, you can define which result page (e.g., Result 1 or Result 2) the answer leads to, based on the number of points.

FYI: See this text for more information regarding the point set up.

You can either set up a single result page for all answers or create multiple result pages to show different outcomes depending on how users respond.

Define correct answers using points. For example, if you have 3 questions, the possible outcomes might be Result 1, Result 2, or Result 3.

Add content to your result pages, including a call-to-action (CTA) button that links to another page or URL.

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FYI: There's a feature called ‘Custom Page’ that lets you redirect users to another game — for example, as a reward for scoring 5 out of 5. This acts as an alternative result page if you've used the ‘Finish’ page as your result.

Under ‘Content’, you can style questions, answers, and result pages consistently — including font size, color, text style, spacing, etc. These settings apply across all relevant sections.

Remember, you can view the different pages as either a ‘Question + Answer’ page or a ‘Result’ page down here. The dropdown below will then display all related pages.

The ‘Button’ section under Style allows you to apply consistent styling to all buttons.
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The Progress Bar can be turned on or off. It adjusts automatically based on the number of questions.

And then you can style it in 'Style':

FYI: For mobile styling, go to the section in the game flow, press ‘Section’, then go to ‘Content’ > ‘Settings’, and choose ‘Custom’ to adjust question width.

There are two main prize setups, configured under ‘Game Settings’:

See more information about pricing setup here: Creating a Prize in Scratcher and Email Setup.
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FYI: You can access the preview and live URL for testing. Remember to clear test data. You can also set participation frequency limits.

You can view a full overview of participants and game data, including detailed results for each question.

This includes:

When exporting or sending data, both the questions and user answers are included.

FYI: If you need a different setup, you can change the game type under ‘Change Game Type’ and see the different ones here: Which Quiz Format Is Right for You?

The rest follows the standard campaign setup, where you design the full flow—including the overall campaign structure, prize pages, and emails if needed.

If you experience any issues or need assistance with the setup, don’t hesitate to reach out to a Customer Success representative at Scratcher.

For each question, you define whether an answer is correct or incorrect. You can also add an internal name for data tracking (used in exports/integrations).

​Advanced Settings

Result Pages

You can set up a single result page for all questions. Define the correct answers, e.g., for 3 questions, the scoring range would be 0–3. If you want different result pages depending on performance, e.g., 0–1 correct = Result Page A, then you can create multiple result pages accordingly.

You can add an image or video between the question and the answers via ‘Question Settings’.

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You can display the number of correct answers using this tag: {GAME_CORRECT_ANSWERS}.

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Add a call-to-action button (CTA) linking to another page or URL.
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FYI: There is a feature called ‘Custom Page’ that allows you to redirect a user to another game, for example as a reward if they score 5 out of 5 – this is an optional feature.

Styling

You can edit the styling under ‘Questions’ and/or ‘Results’ to access individual question or result pages.

Under ‘Content’, questions, answers, and results can be styled consistently — including font size, color, text font, spacing, etc. These styling settings apply across all related sections.

Same options are available for ‘Result Pages’.
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The ‘Button’ section under Style allows you to apply consistent styling to all buttons.
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The Progress Bar can be turned on or off — it adjusts automatically based on the number of questions.

FYI: For mobile version styling, select the section, go to ‘Content’ > ‘Settings’, then choose ‘Custom’ to adjust question width.

Prizes (Winning Options)

There are two main prize setups, both configured under ‘Game Settings’:

See more information about pricing setup here: Creating a Prize in Scratcher and Email Setup.

You can choose:

FYI: You can access the preview and live URL for testing. Remember to clear test data. You can also set participation frequency limits.

Game Data

You get an overview of participants and game data, showing detailed results for each question.

This includes what users answered, answer distribution (percentages), and the result page they landed on (if there are multiple).

When exporting or sending data, both the questions and answers from the quiz are included:

FYI: If you need a different setup, you can change the game type under ‘Change Game Type’ and see the different ones here: Which Quiz Format Is Right for You?

If you experience any issues or need assistance with the setup, don’t hesitate to reach out to a Customer Success representative at Scratcher.