1. One Click Add-On: Gift Wrap & Personalised Notes
Why it matters?
During gifting season, shoppers want two extra touches—beautiful wrapping and a heartfelt message—and they’re happy to pay a small fee for the convenience. Activating Shopflo’s One Click Add-On (which bundles both “Gift Wrap” and “Write-a-Note” upsells) delivers a triple win:
Instant revenue bump: Charging ₹49-₹99 for wrap and ₹25-₹40 for a greeting card typically lifts AOV by 5-15 %.
Premium unboxing experience: A wrapped parcel with a personalised note feels Amazon-level polished, fuelling repeat intent and word-of-mouth.
Marketing halo: Calling out “Gift-ready in one click” in ads and PDP copy positions the brand as a hassle-free gifting destination.
Built-in upsell slot – the same toggle can surface any impulse-priced add-on (accessories, express shipping, premium packaging), adding an extra 5-12 % to AOV with zero discounting
Best-practice playbook:
Step | What to do | Why it helps |
1) Surface the add-on at the decisive moment | Place a two-option toggle (“Add Gift Wrap ₹49” & “Add Greeting Card ₹29”) in the payment step of checkout; keep it hidden until shipping address is confirmed to avoid visual clutter earlier in the funnel. | Shoppers are already in “buy” mode—an unobtrusive upsell here converts at 10-25 % without distracting earlier steps. |
2) Offer two wrap tiers | Basic kraft paper vs. premium gift box (₹99). | Anchoring drives more shoppers toward the higher-priced option while still offering a “budget” pick. |
3) Preview patterns & hide prices on receipts | Show 40 × 40 px swatches and automatically suppress product prices on printed invoices. | Visual certainty boosts add-on uptake; hidden prices keep the surprise intact for recipients. |
4) Bundle note + wrap for convenience | If both toggles are selected, auto-discount ₹10 (“Gift Bundle ₹69”). | A small bundle deal raises attachment rates for the greeting card without eroding margins. |
5) Track uptake with order tags | Auto-tag orders GIFT_WRAP / GIFT_NOTE for fulfilment. | Ensures the warehouse never misses an add-on, preventing post-purchase disappointment. |
Brand Example: Hyppy & Nestasia
Help doc:
FAQs:
2. Free-Gift Selector & Free Gifts
Why it matters?
A well-timed “Choose your free gift” prompt delivers three direct wins:
AOV lift: Shoppers willingly add a little extra to meet the threshold (industry data shows 10 – 30 % higher basket value when a progress-bar freebie is present).
Delight & repeat intent: Letting customers pick their own gift feels personal and memorable, nudging them back for the next purchase.
Inventory hygiene: Merchants can clear slow-moving or end-of-season stock by offering it as the freebie—turning dead inventory into a conversion booster instead of a write-off.
Best-practice playbook:
Step | What to do | Why it helps |
1) Set a smart threshold + progress bar | Calculate your current AOV, then set the gift trigger 10–15 % above it. Display a live bar (“Add ₹300 more to unlock your free diya set”). | Shoppers naturally top-up carts to “win” the gift, raising average order value without discounting core SKUs. |
2) Keep gift choices tight (3–4 SKUs) | Offer just a handful of highly themed items—e.g., scented candles, festive socks, mini face-mist. | A curated list avoids choice fatigue yet still feels personalised. |
3) Rotate gifts weekly | Swap SKUs every 5–7 days (candles → Christmas ornaments → travel-size serum). | Recurring traffic sees “something new,” driving repeat purchases throughout the season. |
4) Show the offer everywhere it matters | Banner on homepage/PDP, mini-cart call-out, and a dedicated selector modal on checkout. | Constant visibility reinforces the incentive at each funnel stage and reduces late-stage surprises. |
5) Auto-tag orders for fulfilment | Use Shopflo’s order-tag logic so your warehouse sees “FREE_GIFT: Candle” in the pick list. | Prevents packing errors that turn a delight moment into a support ticket. |
6) Let the selector handle non-gift promos too | The same widget can power “Buy 1 Get 1” or bundle deals—keep it installed after the holidays for evergreen promos. | Extends ROI of the setup beyond the festive window. |
Help doc:
FAQs:
3. Festive UI Customisation
Why it matters?
During festive times, all brands go heavy on ad spends and deep discounts to capitalize on the spending wave of the customers. When a shopper clicks your Diwali-themed Instagram ad, they expect the same festive vibe on every subsequent page.
Colours, fonts, and graphics that match from ad → homepage → product page → checkout reassure them they’re still in “your world,” not a look-alike site.
That visual continuity boosts trust and typically adds 3-7 % to checkout-to-paid conversion.
Best-practice playbook:
Step | What to do | Why it helps |
1) Keep the campaign look all the way to checkout | Reuse the exact hex colours, festive icons, and headline from your holiday ads on the PDP banner, mini-cart ribbon, and checkout hero. | The customer recognises visual patterns faster than text—consistent design signals legitimacy and reduces bounce. |
2) Refresh banners and ribbons | Swap in a seasonal banner (e.g., marigold garlands for Diwali) and a mini-cart ribbon with a crisp 35-character offer: “🎁 Free diya above ₹999”. | Eye-catching accents remind shoppers of the festive deal right when they’re deciding to pay. |
3) Rename coupons to festive codes | Examples: LIGHTUP, SANTASLEIGH, SHUBH15. | Themed codes feel bespoke to the season, nudging users to apply them and finish the purchase. |
4) Add micro trust badges | Under the address form, show icons like “Gift-ready packaging” or “Guaranteed before 24 Oct delivery”. | Reinforces reliability and resolves last-minute doubts. |
5) Use a total orders placed trust copy | “Delivered 10,000+ orders with 100% customer satisfaction. ” | Creates trust without sounding pushy; especially powerful for time-sensitive gifting. |
6) Schedule an auto-revert | Set banners to switch back on post festive season date. | Prevents your store from feeling dated once the festive period ends. |
Quick test: Run an A/B where Version B copies the exact colours and headline from your Meta ads onto the checkout banner. Most brands see a measurable uptick in completed payments when that visual thread stays unbroken.
Brand Example: Nestasia
Some Copy Examples For You:
1. Raksha Bandhan (9 Aug 2025)
Hero / Banner “Ties That Style 🪢 Shine for your sibling bond!”
Coupon Code RAKHIROSHNI — Flat 10 % off on “Rakhi Ready” styles
Progress Bar “Add ₹400 more to unlock a FREE silk hair-tie gift 🎁”
Trust Badge “Hand-loomed • Gift-boxed • Ships in 24 hrs”
2. Ganesh Chaturthi (31 Aug 2025)
Hero / Banner “Festive Threads for Ganpati Blessings 🐘✨”
Coupon Code VIGHNAHARTA — Save ₹300 on ethnic sets
Progress Bar “Spend ₹1 299 for a FREE eco-clay diya set”
Trust Badge “Eco-dyed fabrics • Auspicious motifs”
3. Diwali (20 Oct 2025)
Hero / Banner “Sparkle in Silk This Diwali 🪔”
Coupon Code SPARKLE10 — 10 % off & free bindi pack
Progress Bar “Just ₹600 more to claim a brocade potli bag!”
Trust Badge “Secure gift-wrap • Lightning-fast delivery”
4. Christmas (25 Dec 2025)
Hero / Banner “Cozy Knits & Carol Nights 🎄”
Coupon Code MERRYFIT — Flat 12 % off winter layers
Progress Bar “Fill cart to ₹1 499 & score a FREE woollen beanie 🎁”
Trust Badge “Ethical wool • No-itch promise • Gift-ready”
5. New Year (1 Jan 2026)
Hero / Banner “Start ’26 in Style—Midnight Glam Drops ✨”
Coupon Code NEWYEAR26 — ₹500 off on party wear above ₹2 499
Progress Bar “Spend ₹700 more to unlock a shimmer clutch gift”
Trust Badge “Easy 7-day exchanges • Midnight dispatch”
4. Estimated Delivery Date (ETD) Badge
Why it matters?
Festive purchases are time-critical: customers need absolute confidence their gift will arrive before the celebration date. A prominent, data-driven ETD badge on the checkout and order-confirmation pages delivers two big wins:
Trust & assurance: “Arrives by 24 Oct” feels far more credible than “Standard shipping 3-7 days.”
Higher prepaid share & fewer support tickets: When shoppers trust the promise, they pre-pay—and stop raising “Will it reach on time?” queries.
Brands that surface ETDs at checkout during peak season typically see ~16 % lower cart abandonment and up to 9 % more prepaid orders.
Best-practice playbook:
Step | What to do | Why it helps |
1) Pull real-time SLAs from couriers | Integrate Clickpost or Shiprocket APIs so the date reflects live network capacity. | Static “3-5 days” estimates break down during festive surges; live data keeps your commitment believable. |
2) Highlight cut-off urgency | Add a tooltip right next to the badge: “Order within 4 h 35 m to get it by 30 Oct.” | Creates a gentle urgency that nudges shoppers to complete payment immediately rather than “come back later.” |
3) Graceful fallback | If the SLA API times out, show a safe default (“Ships in 3-5 days”) or hide the badge—never leave it blank. | An empty or broken date erodes trust faster than showing no ETD at all. |
4) Echo the promise in post-order comms | Include the ETD in confirmation email/SMS, linking to live tracking. | Reinforces the commitment across touchpoints and cuts WISMO (“Where-is-my-order”) inquiries. |
Example:
Setup docs:
Ready to turn every click into a perfectly wrapped purchase?
Flip these switches, watch AOV climb, and let shoppers unwrap the joy—while you unwrap the revenue.
If you’d like a hand, hit the Intercom chat and we’ll get your store festive-ready in a flash.