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Festive Season Check-list

The quick festive checklist every Shopflo store needs this season.

Ankur Roy avatar
Written by Ankur Roy
Updated over a week ago

1. One Click Add-On: Gift Wrap & Personalised Notes

Why it matters?


During gifting season, shoppers want two extra touches—beautiful wrapping and a heartfelt message—and they’re happy to pay a small fee for the convenience. Activating Shopflo’s One Click Add-On (which bundles both “Gift Wrap” and “Write-a-Note” upsells) delivers a triple win:

  1. Instant revenue bump: Charging ₹49-₹99 for wrap and ₹25-₹40 for a greeting card typically lifts AOV by 5-15 %.

  2. Premium unboxing experience: A wrapped parcel with a personalised note feels Amazon-level polished, fuelling repeat intent and word-of-mouth.

  3. Marketing halo: Calling out “Gift-ready in one click” in ads and PDP copy positions the brand as a hassle-free gifting destination.

  4. Built-in upsell slot – the same toggle can surface any impulse-priced add-on (accessories, express shipping, premium packaging), adding an extra 5-12 % to AOV with zero discounting

Best-practice playbook:

Step

What to do

Why it helps

1) Surface the add-on at the decisive moment

Place a two-option toggle (“Add Gift Wrap ₹49” & “Add Greeting Card ₹29”) in the payment step of checkout; keep it hidden until shipping address is confirmed to avoid visual clutter earlier in the funnel.

Shoppers are already in “buy” mode—an unobtrusive upsell here converts at 10-25 % without distracting earlier steps.

2) Offer two wrap tiers

Basic kraft paper vs. premium gift box (₹99).

Anchoring drives more shoppers toward the higher-priced option while still offering a “budget” pick.

3) Preview patterns & hide prices on receipts

Show 40 × 40 px swatches and automatically suppress product prices on printed invoices.

Visual certainty boosts add-on uptake; hidden prices keep the surprise intact for recipients.

4) Bundle note + wrap for convenience

If both toggles are selected, auto-discount ₹10 (“Gift Bundle ₹69”).

A small bundle deal raises attachment rates for the greeting card without eroding margins.

5) Track uptake with order tags

Auto-tag orders GIFT_WRAP / GIFT_NOTE for fulfilment.

Ensures the warehouse never misses an add-on, preventing post-purchase disappointment.

Brand Example: Hyppy & Nestasia


2. Free-Gift Selector & Free Gifts

Why it matters?


A well-timed “Choose your free gift” prompt delivers three direct wins:

  1. AOV lift: Shoppers willingly add a little extra to meet the threshold (industry data shows 10 – 30 % higher basket value when a progress-bar freebie is present).

  2. Delight & repeat intent: Letting customers pick their own gift feels personal and memorable, nudging them back for the next purchase.

  3. Inventory hygiene: Merchants can clear slow-moving or end-of-season stock by offering it as the freebie—turning dead inventory into a conversion booster instead of a write-off.

Best-practice playbook:

Step

What to do

Why it helps

1) Set a smart threshold + progress bar

Calculate your current AOV, then set the gift trigger 10–15 % above it. Display a live bar (“Add ₹300 more to unlock your free diya set”).

Shoppers naturally top-up carts to “win” the gift, raising average order value without discounting core SKUs.

2) Keep gift choices tight (3–4 SKUs)

Offer just a handful of highly themed items—e.g., scented candles, festive socks, mini face-mist.

A curated list avoids choice fatigue yet still feels personalised.

3) Rotate gifts weekly

Swap SKUs every 5–7 days (candles → Christmas ornaments → travel-size serum).

Recurring traffic sees “something new,” driving repeat purchases throughout the season.

4) Show the offer everywhere it matters

Banner on homepage/PDP, mini-cart call-out, and a dedicated selector modal on checkout.

Constant visibility reinforces the incentive at each funnel stage and reduces late-stage surprises.

5) Auto-tag orders for fulfilment

Use Shopflo’s order-tag logic so your warehouse sees “FREE_GIFT: Candle” in the pick list.

Prevents packing errors that turn a delight moment into a support ticket.

6) Let the selector handle non-gift promos too

The same widget can power “Buy 1 Get 1” or bundle deals—keep it installed after the holidays for evergreen promos.

Extends ROI of the setup beyond the festive window.


3. Festive UI Customisation

Why it matters?


During festive times, all brands go heavy on ad spends and deep discounts to capitalize on the spending wave of the customers. When a shopper clicks your Diwali-themed Instagram ad, they expect the same festive vibe on every subsequent page.

Colours, fonts, and graphics that match from ad → homepage → product page → checkout reassure them they’re still in “your world,” not a look-alike site.

That visual continuity boosts trust and typically adds 3-7 % to checkout-to-paid conversion.

Best-practice playbook:

Step

What to do

Why it helps

1) Keep the campaign look all the way to checkout

Reuse the exact hex colours, festive icons, and headline from your holiday ads on the PDP banner, mini-cart ribbon, and checkout hero.

The customer recognises visual patterns faster than text—consistent design signals legitimacy and reduces bounce.

2) Refresh banners and ribbons

Swap in a seasonal banner (e.g., marigold garlands for Diwali) and a mini-cart ribbon with a crisp 35-character offer: “🎁 Free diya above ₹999”.

Eye-catching accents remind shoppers of the festive deal right when they’re deciding to pay.

3) Rename coupons to festive codes

Examples: LIGHTUP, SANTASLEIGH, SHUBH15.

Themed codes feel bespoke to the season, nudging users to apply them and finish the purchase.

4) Add micro trust badges

Under the address form, show icons like “Gift-ready packaging” or “Guaranteed before 24 Oct delivery”.

Reinforces reliability and resolves last-minute doubts.

5) Use a total orders placed trust copy

“Delivered 10,000+ orders with 100% customer satisfaction. ”

Creates trust without sounding pushy; especially powerful for time-sensitive gifting.

6) Schedule an auto-revert

Set banners to switch back on post festive season date.

Prevents your store from feeling dated once the festive period ends.

Quick test: Run an A/B where Version B copies the exact colours and headline from your Meta ads onto the checkout banner. Most brands see a measurable uptick in completed payments when that visual thread stays unbroken.

Brand Example: Nestasia

Some Copy Examples For You:

1. Raksha Bandhan (9 Aug 2025)

  • Hero / Banner “Ties That Style 🪢 Shine for your sibling bond!”

  • Coupon Code RAKHIROSHNI — Flat 10 % off on “Rakhi Ready” styles

  • Progress Bar “Add ₹400 more to unlock a FREE silk hair-tie gift 🎁”

  • Trust Badge “Hand-loomed • Gift-boxed • Ships in 24 hrs”


2. Ganesh Chaturthi (31 Aug 2025)

  • Hero / Banner “Festive Threads for Ganpati Blessings 🐘✨”

  • Coupon Code VIGHNAHARTA — Save ₹300 on ethnic sets

  • Progress Bar “Spend ₹1 299 for a FREE eco-clay diya set”

  • Trust Badge “Eco-dyed fabrics • Auspicious motifs”


3. Diwali (20 Oct 2025)

  • Hero / Banner “Sparkle in Silk This Diwali 🪔”

  • Coupon Code SPARKLE10 — 10 % off & free bindi pack

  • Progress Bar “Just ₹600 more to claim a brocade potli bag!”

  • Trust Badge “Secure gift-wrap • Lightning-fast delivery”


4. Christmas (25 Dec 2025)

  • Hero / Banner “Cozy Knits & Carol Nights 🎄”

  • Coupon Code MERRYFIT — Flat 12 % off winter layers

  • Progress Bar “Fill cart to ₹1 499 & score a FREE woollen beanie 🎁”

  • Trust Badge “Ethical wool • No-itch promise • Gift-ready”


5. New Year (1 Jan 2026)

  • Hero / Banner “Start ’26 in Style—Midnight Glam Drops ✨”

  • Coupon Code NEWYEAR26 — ₹500 off on party wear above ₹2 499

  • Progress Bar “Spend ₹700 more to unlock a shimmer clutch gift”

  • Trust Badge “Easy 7-day exchanges • Midnight dispatch”


4. Estimated Delivery Date (ETD) Badge

Why it matters?


Festive purchases are time-critical: customers need absolute confidence their gift will arrive before the celebration date. A prominent, data-driven ETD badge on the checkout and order-confirmation pages delivers two big wins:

  1. Trust & assurance: “Arrives by 24 Oct” feels far more credible than “Standard shipping 3-7 days.”

  2. Higher prepaid share & fewer support tickets: When shoppers trust the promise, they pre-pay—and stop raising “Will it reach on time?” queries.

Brands that surface ETDs at checkout during peak season typically see ~16 % lower cart abandonment and up to 9 % more prepaid orders.

Best-practice playbook:

Step

What to do

Why it helps

1) Pull real-time SLAs from couriers

Integrate Clickpost or Shiprocket APIs so the date reflects live network capacity.

Static “3-5 days” estimates break down during festive surges; live data keeps your commitment believable.

2) Highlight cut-off urgency

Add a tooltip right next to the badge: “Order within 4 h 35 m to get it by 30 Oct.”

Creates a gentle urgency that nudges shoppers to complete payment immediately rather than “come back later.”

3) Graceful fallback

If the SLA API times out, show a safe default (“Ships in 3-5 days”) or hide the badge—never leave it blank.

An empty or broken date erodes trust faster than showing no ETD at all.

4) Echo the promise in post-order comms

Include the ETD in confirmation email/SMS, linking to live tracking.

Reinforces the commitment across touchpoints and cuts WISMO (“Where-is-my-order”) inquiries.

Example:


Ready to turn every click into a perfectly wrapped purchase?

Flip these switches, watch AOV climb, and let shoppers unwrap the joy—while you unwrap the revenue.

If you’d like a hand, hit the Intercom chat and we’ll get your store festive-ready in a flash.

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