Overview
Shopflo already helps you convert customers at the cart and checkout stage through coupons, rewards, and optimisations. PDP Discounts extend that further up the funnel, bringing incentives to the product page so customers have a reason to add to cart before they even reach checkout.
Think of it like a shopkeeper offering a small discount to a hesitant customer. The discount doesn't change the product. It removes the hesitation.
Why the Product Page Is Worth Targeting
Most drop-off happens before customers ever reach checkout.
Around 87% of users who land on a product page leave without adding to cart
Only about 13% make it to the cart
Cart to checkout drop-off, by comparison, is significantly lower at around 44%
This means a large portion of acquisition spend never reaches the incentives already set up at checkout. PDP Discounts address this by moving the incentive to where the decision is actually being made.
What Impact Can I Expect?
A small lift at the product page compounds as it flows down the funnel.
A 1% improvement in PDP to cart conversion generates roughly 30,000 additional add-to-carts, leading to around 17,000 additional checkouts and approximately 8% overall checkout uplift.
A 2% improvement roughly doubles that: around 60,000 additional add-to-carts, 34,000 additional checkouts, and around 16% overall checkout uplift.
Expected conversion rate improvement: around 15%.
Frequently Asked Questions
What problem does PDP Discounts solve? It solves product page to cart drop-off. The goal is to give undecided users a nudge to add to cart while they're still evaluating the product. It's not about making discounts more visible; it's about converting users who would otherwise leave without acting.
Does this replace checkout optimisations? No. PDP Discounts work alongside everything already set up at cart and checkout. You're adding an incentive layer earlier in the journey, not replacing what's already there.
Where exactly in the funnel does this sit? Between the product page and add to cart. Cart and checkout remain unchanged.
Will this apply to customers who were already going to buy? The discount applies to anyone who adds to cart from the product page while the offer is active. If you want to target only specific customer groups, you can combine it with customer eligibility conditions.