What is Discounted Upsell?
Discounted Upsell lets you display exclusive discounts on upsell products—often high AOV items—alongside a customer's current selection.
The idea is simple: show the right product, at the right place, with the right incentive.
Let’s say a customer adds a skincare serum worth of ₹2000 to their cart and moves to checkout. With Discounted Upsell, you can surface an exclusive offer on a moisturiser worth ₹1000—discounted to ₹500—only at checkout.
For the customer, it feels like a luxe upgrade at a smart price. For you, it’s a way to lift AOV with a well-placed incentive on a higher-margin item
Why it works
Customers are already primed to buy. A well-placed upsell with a meaningful discount feels like a smart deal, not a pushy sale. Especially when the offer is positioned as exclusive, it reframes the upsell as a deal they’d be missing out on elsewhere.
How it improves conversion and order value
Revenue from existing traffic
This is one of the cleaner ways to grow revenue without spending more on acquisition. You're monetizing users already on site, already primed to buy.
Captures buyer intent in the moment
Customers are already in a buying mindset—adding a timely, relevant offer increases the chance they’ll say yes to more.
Increases perceived value
Exclusive discounts on premium products make customers feel like they’re getting more for their money.
Better merchandising control
Instead of relying on algorithms, you can hand-pick upsell groups that make sense like same-category add-ons, bundled pairings, or strategic inventory you want to push.
Increased lifetime value (LTV)
When customers try more of your product line they’re more likely to return. It builds both perceived value and familiarity with your broader offering.
Real Examples from D2C Brands
Fuaark, one of India’s fastest-growing gym wear brands, uses Shopflo’s discounted upsell on cart to increase AOV.
Orionz, a handcrafted luxury jewellery brand, uses Shopflo’s discounted upsell at checkout to drive AOV with perfectly-timed upsells.
💡Tip
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