Most logins — Shopify's own, or the account apps brands bolt on — ask for an email. Outside the metros, that is where they break. A shopper has no password to hand, will not open her inbox mid-checkout to find one, and closes the tab. Email was never part of how she shops. Her phone is.

When the login does not complete, you do not just lose the sign-in — you lose the customer record entirely. There is nothing to recognise them by next time, nothing to personalise with, and no account to keep them in.

Shop Pass is your store's login, and it is phone-first with no forced email step. A shopper enters their phone number, verifies with an OTP, and they are in. Because it matches how India actually shops, far more shoppers finish it — and a completed login is what makes everything downstream possible.

That one login is the front door to two things: knowing who your visitors are (identification and the full shopper journey), and giving every customer a real account (orders and profile today, with wishlist, rewards and subscriptions to come).

→ Open Shop Pass in your Shopflo dashboard

A shopper enters their phone number and confirms it with a one-time password. That phone number becomes the anchor for their identity on your store.

You only get the data if the login completes. A phone-first login removes the single biggest reason logins fail in India, so you actually capture the customer instead of losing them at the door.

One login, two unlocks. The same sign-in gives you the shopper journey and segmentation on one side, and a real account for every customer on the other — the foundation your retention tools build on.

Recognise, personalise, keep. With one identity per customer you can tell a returning shopper from a new one, tailor what you show them, and give them a reason to come back.

Refer to this doc to learn more about what all you can customise: How to Set Up and Customise the Shop Pass Pop-up on Shopflo

Reach us any time at support@shopflo.com.