To help your messages reach patients reliably and stay compliant, keep these best practices in mind:
1. Avoid Shortened URLs
Carriers often reject messages with shortened URLs because spammers use them to disguise links. Always use the full URL so patients receive the necessary information.
2. Steer Clear of Controversial Topics
Avoid references to politics, supplements, recreational drugs, or acronyms like “CBD.” Instead, mention general offers in your messages and share specifics in person.
3. Use Full Links Instead of “Share” Links
Copying a link via a “Share” button can produce a shortened URL. Always copy the full website address from the browser’s URL bar to ensure delivery.
4. Mind the Character Limit
Messages are limited to 2,048 characters. For longer content, send an email and use SMS to notify patients that an email is waiting.
5. Include Opt-Out Language
SKED automatically includes opt-out instructions in initial messages and periodically thereafter. You can also add opt-out text in reminders:
“Reply OPTIONS for Notification Options, or STOP to disable SMS notifications.”
Following these tips can reduce message rejections and help ensure your patients receive important information when they need it.