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How to launch your first outbound campaign in Skyp

Walk through how Skyp’s AI-led onboarding turns your website and sales materials into ready-to-run outbound campaigns and review-ready emails in minutes.

Alexander Shartsis avatar
Written by Alexander Shartsis
Updated over a month ago

How to go from signup to your first outbound campaign in a few minutes

Skyp uses an AI agent to learn your product, your ideal customer profile (ICP), and your voice from your own materials. Then it helps you generate outbound campaigns you can control and edit.

This article walks through the flow : from uploading your website to reviewing your first AI-generated emails.


1. Upload your website and sales materials

When you sign up, you’ll first see the new user onboarding screen.

Here, Skyp asks you to add:

  • Your website URL, and/or

  • Sales & marketing materials, such as:

    • A PDF deck

    • A one-pager

    • A Markdown (MD) file you built with AI

Skyp’s AI agent will:

  • Crawl and analyze these sources

  • Infer your customers, ICP, and value props

  • Build a structured understanding of what you sell and who you sell to

You don’t need to hand-code your positioning; you just give Skyp the same assets you’d send a real salesperson.


2. Add your personal details (for your sender identity)

Next, you’ll enter your personal information:

  • Your name

  • Your role/title

  • Any other basic sender details

Skyp uses this to build the basis of your email signature and sender profile, so your emails look like they’re coming from a real human (you), not a tool.

Once this is done, you’re ready to build your first campaign.


3. Set up your first campaign

You’ll land in the campaign creation view.

Here’s what you’ll typically configure:

a) Describe what you’re trying to do

There’s a main campaign description area where you:

  • Explain the goal of the campaign (e.g. book meetings, drive webinar signups, get replies)

  • Add specific instructions for the AI on how to approach that goal

Example ideas:

  • “Focus on short, conversational emails.”

  • “Highlight that we integrate with Salesforce.”

  • “Mention our pricing only if they reply.”

These instructions help Skyp generate emails that match your strategy, not some generic outbound template.

b) Use (or skip) pre-made templates

Skyp also includes pre-made templates you can start from.

You can:

  • Choose a template that matches your motion (e.g. cold outbound, event follow-up, content promotion)

  • Edit the text and instructions to your taste

  • Or ignore templates and start from scratch with your own description


4. Add your Calls to Action (CTAs)

Skyp lets you specify one or more CTAs that the AI can use when writing emails.

Common examples:

  • “Schedule a quick intro call”

  • “Download our white paper”

  • “Check out this case study”

In the demo, Alex uses CTAs like:

  • Setting up a call

  • Downloading a white paper

When you enter a CTA that includes a URL, Skyp:

  • Checks that the URL is accessible (using AI and link checks)

  • Flags any links that appear broken or unreachable

That way, you’re not blasting out emails with dead links.


5. Add contacts to the campaign

Once your campaign structure and CTAs are ready, you can add contacts.

In the demo, Alex adds contacts like “John” and “Daniel” into the campaign.

You can:

  • Import or paste a list of contacts

  • Add them individually while testing

  • Associate them with the campaign you just created

These contacts will be the recipients Skyp generates emails for.


6. Configure campaign settings and tone

Skyp sets reasonable defaults for campaign behavior, but you can adjust them to match your style.

You can control things like:

  • Volume: how many emails you want to send

  • Length: keep emails short and to-the-point

  • Approach: how “soft” or “direct” the outreach should be

The tone is automatically pulled from your own website and materials so your emails sound like your brand by default.

If you want to tweak beyond that, you can further refine instructions and prompts.


7. Generate and review AI emails

Once the campaign is configured, Skyp generates emails for your contacts.

A few important details:

  • In real campaigns, Skyp generates emails asynchronously as they are sent.

  • In the UI, for human review, Skyp generates the emails on demand. In the demo it took ~10 seconds to generate.

From the campaign view, you can:

  • Preview all generated emails

  • Regenerate them if you don’t like a specific one

  • Edit the prompts and instructions and re-run generation

  • Manually edit any email before sending

A core idea behind Skyp is control: you’re not stuck with whatever the AI gives you. You can keep refining the “job to be done” until the emails look exactly how you want.


8. Add and refine context for each contact

Context is where things get powerful.

For each contact, Skyp lets you:

  • Add additional context when you upload them

  • Edit that context later to improve personalization

Examples of useful context:

  • How they interacted with your site

  • What product line they’re likely interested in

  • Their segment or account tier

  • Notes from your CRM or other tools

Even in the demo, Alex points out that the example campaign doesn’t have great context—but then jumps to a better one.


9. Using partner data (example: Syft Data)

Skyp also supports richer context via partner integrations.

In the demo, Alex shows an example where:

  • Context came from Syft Data, a partner that pushes information into Skyp

  • This includes details about:

    • People who visited your website

    • People who interacted with you on LinkedIn

That extra signal lets Skyp:

  • Tailor emails to what prospects actually did

  • Prioritize and personalize contact outreach more intelligently

The workflow is the same: the richer the context, the better the emails.


What you’ve set up by the end

After this onboarding flow, you’ll have:

  • Your website and sales materials ingested by Skyp’s AI

  • Your sender profile configured

  • A campaign with:

    • Clear goals and instructions

    • CTAs with validated URLs

    • Contacts added, with optional context

  • AI-generated emails that you can review, edit, and send

From here, you can keep iterating—tightening prompts, improving context, and spinning up additional campaigns as your GTM evolves.

You said:

Do not say in the demo Alex did this and that. It's unnecessary.

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Getting started with Skyp AI
How to go from signup to your first outbound campaign in a few minutes

Skyp uses an AI agent to learn your product, your ideal customer profile (ICP), and your voice from your own materials. Then it helps you generate outbound campaigns you can control and edit.

This article walks through the onboarding flow: from uploading your website to reviewing your first AI-generated emails.


1. Upload your website and sales materials

When you sign up, you’ll first see the new user onboarding screen.

Here, Skyp asks you to add:

  • Your website URL, and/or

  • Sales & marketing materials, such as:

    • A PDF deck

    • A one-pager

    • A Markdown (MD) file you built with AI

Skyp’s AI agent will:

  • Crawl and analyze these sources

  • Infer your customers, ICP, and value propositions

  • Build a structured understanding of what you sell and who you sell to

You don’t need to manually encode your positioning—just upload the same assets you’d give to a salesperson on their first day.


2. Add your personal details (sender identity)

Next, you’ll enter your personal information:

  • Your name

  • Your role/title

  • Any other basic sender details

Skyp uses this to build the basis of your email signature and sender profile, so your campaigns look like they’re coming from a real person (you), not a tool.

Once this is done, you’re ready to build your first campaign.


3. Set up your first campaign

You’ll land in the campaign creation view.

Here’s what you’ll typically configure:

a) Describe the goal of the campaign

Use the main campaign description area to:

  • Explain what you’re trying to achieve (e.g. book meetings, drive webinar signups, get replies)

  • Add specific instructions for the AI on how to approach that goal

Examples:

  • “Keep emails short and conversational.”

  • “Highlight that we integrate with Salesforce.”

  • “Mention pricing only if they reply.”

These instructions help Skyp generate emails that reflect your strategy instead of generic outbound copy.

b) Use pre-made templates (optional)

Skyp includes pre-made templates you can start from.

You can:

  • Select a template that matches your motion (cold outbound, event follow-up, content promotion, etc.)

  • Edit the text and instructions to your liking

  • Or ignore templates and write your own description from scratch


4. Add your Calls to Action (CTAs)

Next, define the Calls to Action you want Skyp to use in your emails.

Common CTAs:

  • “Schedule a quick intro call”

  • “Download our white paper”

  • “Check out this case study”

When you add a CTA that includes a URL, Skyp:

  • Checks that the URL is accessible using AI and link checks

  • Highlights any links that appear broken or unreachable

This reduces the risk of sending campaigns with dead links.


5. Add contacts to the campaign

Once your campaign structure and CTAs are set, you can add contacts.

You can:

  • Import or paste a list of contacts

  • Add a few manually while testing

  • Associate them with the campaign you just created

These contacts are the people Skyp will generate and send emails to, based on the campaign instructions and context you’ve provided.


6. Configure campaign settings and tone

Skyp sets reasonable defaults for how the campaign behaves, but you can adjust them.

You can control:

  • Volume – how many emails to send

  • Length – keep emails very short and easy to read

  • Approach – how “soft” or “direct” the outreach should be

The tone is automatically inferred from your website and materials, so emails sound like your brand by default. You can refine further with additional instructions in your prompts.


7. Generate and review AI emails

Once everything is configured, Skyp generates emails for your contacts.

How it works:

  • In live sending, Skyp generates emails asynchronously as they go out.

  • In the UI, for review, Skyp generates emails on demand so you can see them immediately.

From the campaign view, you can:

  • Preview all generated emails

  • Regenerate any email you don’t like

  • Edit the prompts and instructions, then regenerate

  • Manually edit any email before sending

A core principle of Skyp is control: you can continuously refine the “job to be done” until the emails behave exactly the way you want.


8. Add and refine context for each contact

Context improves quality and personalization.

For each contact, you can:

  • Add additional context when you upload them

  • Edit that context later as you learn more

Useful context might include:

  • Pages they viewed on your site

  • Which product or plan they’re likely interested in

  • Their segment (e.g. SMB vs enterprise)

  • Notes pulled from your CRM

The richer the context, the more specific and relevant the emails Skyp can generate.


9. Use partner data for richer signals (e.g. Syft Data)

Skyp can also use partner integrations to automatically enrich context.

For example, an integration like Syft Data can:

  • Push information about visitors to your website

  • Add data about people who interact with you on LinkedIn or other channels

This extra signal helps Skyp:

  • Tailor messaging to real behavior (not just static firmographics)

  • Prioritize and personalize outreach based on who’s actually showing intent

The workflow remains the same—you just get better inputs for the AI to work with.

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