Setting up a campaign in Skyp–even your first–can take as little as 5 minutes. The video below shows you how to do the entire setup process. We use a campaign to conference speakers as an example.
Why the example of targeting conference speakers?
Conference speakers are:
Highly visible in your industry
Usually open to networking around events
Great candidates for partnerships, deals, and future collaborations
Easy to find on the conference website
Skyp makes it easy to turn a scraped speaker list into a focused, respectful, and effective outbound sequence.
1. Create a new campaign
In Skyp, click New campaign.
Name your campaign with something meaningful, like
“SaaS Summit 2025 – Speaker Outreach”
The campaign name is for your reference only. It’s not used by the AI, so pick whatever helps you recognize it later.
2. Define the campaign goal and use case
Set the mental frame for the AI by describing what you’re trying to do. For example:
Reach out to speakers from an upcoming conference
Invite them to:
Meet for coffee or a quick chat at the event
Attend your session if you’re speaking
You can also select one of Skyp’s templates if you want ideas or a starting point. Templates are especially useful if you’re not sure how to structure your outreach.
3. Set up your Calls to Action (CTAs)
CTAs tell Skyp what you want people to actually do.
Example CTA: Book a meeting
Add a CTA like “Book a meeting”.
Use a Calendly link (or similar) as the URL.
Best practice: create a conference-specific Calendly link so:
The scheduling is aligned to the conference time zone
If you say “Let’s meet at 2 PM” in Las Vegas but you live in New York, the link still reflects 2 PM in Vegas for the recipient
Example CTA: Meet up for coffee (no link)
You can also create a CTA like:
“Meet up for coffee”
If you leave the URL blank, Skyp will:
Write an email that makes sense in plain language
Use wording like “Let me know if you’d like to meet up for coffee”
Not include a link
If you do add a URL:
Skyp will link that URL to the CTA text in the email body (e.g. “book a meeting” or “grab a time here”).
Use a mix of link-based and reply-based CTAs depending on how you prefer to handle responses.
4. Add your conference speaker contacts
You’ll typically start from a list of speakers scraped from the conference site.
Prepare a CSV with at least:
Name
Email
Any other useful fields (company, talk title, etc.)
In the campaign, choose Upload CSV and select your file.
Map the CSV columns to Skyp fields.
There’s effectively no hard limit to how many people you can include in a campaign. The real constraint is:
How much sending capacity your email setup supports
More contacts = more potential conversations…as long as deliverability and volume are under control.
5. Configure campaign settings (length, timing, tone)
For conference speakers, it’s usually a short, time-bound sequence.
Sequence structure
For a conference happening in a few weeks, you might:
Send a small number of emails (e.g. 2–4)
Focus on at least one good touch to every speaker before the event
Email length
Speakers are busy. Keep the emails:
Short
Focused on the event itself
The conference is the “sizzle”—you don’t need to explain your entire product. They can:
Click your LinkedIn in your signature
Look you up if they’re interested
Tone and closing style
For speakers, a good guideline is:
Use a soft closing style:
No aggressive pushes
Light, respectful asks
Clear you understand they’re in-demand
Skyp will pull initial tone from your website, but you can:
Add or modify tone instructions in the campaign
Adjust how formal/casual you want to sound
A simple approach is:
“Keep it friendly, concise, and respectful. These are conference speakers—no hard sell.”
6. Use additional context to personalize
Skyp can incorporate additional context about each speaker.
Useful examples:
Title of their talk or session
The track they’re speaking in
Something notable about their role or company
You can:
Store this context in your CSV, or
Edit it directly in Skyp after import
If you update the context—for example:
“Founder of X”
“Host of the keynote session”
…and then regenerate the sequence, Skyp will:
Weave those details into the emails for sharper personalization.
7. Review and edit the sequences
Once Skyp generates the sequences:
You don’t need to read every single email if your list is large.
It’s usually enough to:
Review the first 3–4 contacts
Confirm:
The tone feels right
CTAs are correct
Context is used appropriately
You can:
Edit individual emails directly
Save those edits—Skyp will send the edited version exactly as you see it
Regenerate sequences if you tweak prompts or context
This gives you the precision of hand-written outreach without doing it all from scratch.
8. Choose your sending account and schedule
Next, choose how and when the emails are sent.
Select the sending account (e.g. your primary email connected to Skyp).
Review the campaign settings before launch:
Sending days
Sending times
Start date relative to the conference
You might adjust this based on:
Time zones for the conference location
The seniority of your recipients (e.g. executives often shouldn’t get emails on Monday mornings)
For example:
Avoid Mondays for executive-heavy lists
Aim for mid-week, late-morning in the conference time zone
9. Decide on email tracking
Skyp gives you the option to enable email tracking (opens/clicks).
Default: Tracking is off because it can slightly reduce deliverability.
You can turn it on if:
You want to measure engagement more directly
Your list is small and highly targeted, and you’re comfortable with the trade-off
Decide based on your deliverability needs and risk appetite.
10. Launch the campaign
Once everything looks good:
Click Launch.
Skyp will:
Send the campaign according to your schedule
Use your CTAs and tone settings
Respect all the context you’ve configured
You now have a focused, speaker-specific campaign working in the background—warming up conversations, setting meetings, and turning one event into a pipeline of high-quality relationships.