Skip to main content

SocialLadder Challenge Types

A comprehensive guide to the different challenge types available in SocialLadder to engage ambassadors and maximize program success.

Marshall avatar
Written by Marshall
Updated over 3 months ago

Introduction

  • Purpose: This article provides an overview of the challenge types available in the SocialLadder platform, helping you design effective tasks to engage ambassadors and drive brand awareness.

  • Context: SocialLadder offers a diverse range of challenges, from social media interactions to in-person activities, allowing you to tailor your ambassador program to meet specific goals.

Challenge Types Overview

SocialLadder challenges are categorized into different types based on their objectives and execution methods. Understanding these categories will help you select the right challenge type for your ambassador program.

  1. Referral Challenges

    Encourage ambassadors to bring new customers or members to your brand.

    • Invite to Buy

      • Incentivize ambassadors to refer sales, downloads, or sign-ups.

      • Measure word-of-mouth marketing effectiveness.

      • Setup: Managed by SocialLadder. Contact your Customer Success Manager (CSM) for details.

    • Invite to Join

      • Allow ambassadors to invite their friends to join the program.

      • Reward both the inviter and invitee upon successful referrals.

      • Tip: Motivate ambassadors with bonus points for referring multiple friends.
        ​

  2. Social Media Challenges
    Boost brand visibility by encouraging ambassadors to share content on social media.

    • Instagram Challenge

      • Reward ambassadors for sharing content using a specific hashtag or tag.

      • Example: “Post your favorite yoga pose with #yogapose to earn 10 points.”

    • TikTok Challenge

      • Encourage ambassadors to post TikTok content with a designated hashtag or tag.

      • Extra Feature: Automatically tag users upon challenge completion for targeted follow-ups.

    • Social Posts Challenge

      • Reward ambassadors for posting on X (Twitter) or Instagram Stories.

      • Helps increase brand impressions and engagement.

    • Share Challenge

      • Encourage ambassadors to share links or images on Facebook or X (Twitter).

      • Note: X (Twitter) supports only link sharing.

    • Facebook Engagement Challenge

      • Prompt actions such as likes, comments, shares, or tagging friends on Facebook posts.

      • Tip: Connect your Facebook page to enable tagging and commenting functionality.
        ​

  3. Interactive Challenges
    Engage ambassadors with tasks that require participation beyond just posting content.

    • Quiz Challenge

      • Test ambassadors’ knowledge with quizzes that require correct answers to complete.

    • Complete Action Challenge

      • Reward ambassadors for physically checking in at specific locations using their phone’s location services.

    • Survey Challenge

      • Collect feedback from ambassadors through surveys or polls.

    • Check-In Challenge

      • Reward ambassadors for physically checking in at specific locations using their phone’s location services.
        ​

  4. Review Challenges
    Encourage user-generated content and detailed feedback from ambassadors.

    • Manual Challenge

      • Requires custom tasks submissions, validated through photos, screenshots, or videos.

    • Document or Link Submission Challenge

      • Collect submissions like Google Docs, YouTube links, Vimeo links, or Dropbox files.

Best Practices/Tips

  • Align rewards with effort: Ensure challenges are worth the ambassador's time and effort.

  • Provide clear instructions: Concise descriptions and detailed steps improve challenge completion rates.

  • Encourage engagement: Choose challenge types that maximize participation and brand exposure.

Related Articles

Did this answer your question?