Introduction
Purpose: This article explains how to create challenges in SocialLadder to engage ambassadors, encourage consistent participation, and drive results.
Context: Challenges are a core component of a successful ambassador program, motivating participants to complete tasks, earn points, and remain active.
Starting Challenge Creation
Navigate to the Challenges section in the SocialLadder portal.
Click + CREATE to open the challenge creation window.
Select a challenge type that aligns with the tasks you want ambassadors to complete.
Configuring Challenge Parameters
Name Your Challenge
Set a clear and engaging challenge name: Choose a name that reflects the task and motivates ambassadors to participate.
Select the target segment: Determine which ambassador segment will have access to view and complete the challenge.
Assign an appropriate category: Categorize the challenge accurately to improve organization and reporting.
Set the Challenge Duration
Start and end dates: Define the time frame for the challenge.
Adjust for timezone: Ensure accuracy by setting your timezone in your profile under Settings.
Scheduling Tip: Avoid launching multiple challenges simultaneously, to prevent ambassador fatigue.
Define Challenge Options
This section varies depending on the challenge type.
Provide necessary information, such as hashtags, tags, or tracking elements.
Add Instructions for Participants
Upload a challenge image: This is the image ambassadors will see in the app.
Write clear completion instructions: Explain what the ambassadors must do to successfully complete the challenge.
Use the 'Enter Link' feature: Hyperlink text in the Call to Action (CTA) field to guide ambassadors effectively.
CTA vs Challenge Description:
CTA (Call to Action): Customizable by brands to provide specific instructions.
Challenge Description: Includes the essential steps for completion.
Set Challenge Incentives
Select a Compensation Type
Points: Credited to the ambassador's profile.
Payment: Payment must be processed through a Payout Batch.
Reward: Requires pre-setup in the reward system. Refer to the following article for more information: How to Create a Reward for a Challenge Compensation.
Understanding ROI (Return on Investment):
Calculate ROI by evaluating the value generated from the challenge versus the cost of compensating ambassadors.
Configure Advanced Settings
Campaign Inclusion: Assign the challenge to a campaign if applicable.
Mark as Required: Make the challenge mandatory if needed.
Challenge Dependency: Set conditions where this challenge is only available after competing another.
Completion Cap: Limit the number of participants allowed to complete the challenge.
Tagging: Assign triggers for specific segments, locations, or demographics.
Finalizing the Challenge
Review all the challenge details and choose from the following options:
Save and Publish: Immediately launch the challenge.
Save as Draft: Keep it unpublished for future edits.
Create a Template: Save it as a reusable template for quick setup in the future.
Best Practices/Tips
Define clear objectives: Identify what you aim to achieve (e.g., engagement, brand promotion, sales).
Categorize wisely: Assign challenges to relevant categories for easy tracking.
Leverage segments: Target specific ambassador groups.
Use tags strategically: Automate triggers for streamlined execution.
Schedule wisely: Publish challenges at high engagement times.
Avoid overloading ambassadors: Limit active challenges to prevent fatigue.
Create a balanced reward system: Ensure compensation is proportional to effort.
Provide clear instructions: Use the CTA field for concise guidance.
Use high-quality visuals: Make the challenge visually appealing.
Leverage dependencies: Create multi-phase challenges using the Challenge Dependency feature.
Monitor completion caps: Adjust participation limits as needed.
Analyze performance: Use data from completed challenges to refine future ones.
Explain requirements clearly: Give examples to set expectations.
Incentivize participation: Highlight rewards to maximize engagement.
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