The Location Report is a handy downloadable resource, available from your Social Performance section.
The Location Report will list all channels within your brand, with columns that denote which locations they’re part of, and how they performed across several categories during the period the report is run for.
To Download the Location Report, first navigate to the Social Performance section, then simply click the Download Report button in the top right corner of your screen.
The report will run and download for the date range you have selected when pressing the download button, so make sure to set that first.
The Location Report downloads as a .csv file, so can easily be opened with a spreadsheet app like Microsoft Excel or Google Sheets
Columns
Below is a guide to each of the columns contained in the Location Report. Some are Values while others are Calculations or Rankings by the SocioLocal system.
Customer number: Customer provided location number.
Value.
Location Name: The name of the location in SocioLocal.
Value.
Channel Name: The name of the channel on the specific network.
Value.
Network: The channel network e.g. Facebook, Instagram, Twitter, Google, etc.
Value.
Page Likes: Likes/Follows of the channel on the network.
Value. Changing to Follows soon.
Post Impressions: The total number of non-unique views of a channel’s posts within the period, it differs from Post Reach by including repeat viewers.
Value. Not available for X/Twitter.
Story Impressions: Non-unique impressions.
Value. Facebook and Instagram only. Including TikTok soon.
Post Reach: The unique number of viewers of this channel's posts within the designated period.
Value. Not available for X/Twitter.
Story Reach: Reach for Instagram and unique impressions for Facebook.
Value. Facebook and Instagram only.
Account Reach: Unique Page views/impressions.
Value. Facebook only.
Published Posts: Simple value of how many posts were published to this channel within the selected period.
Value.
Published Stories: Number of stories published to the channel.
Value.
Posts Engagement Rate: Shares plus Comments plus Post Likes/Follows plus Post Clicks plus Post Link Clicks divided by Page Likes multiplied by 100 divided by Published Posts.
Calculation.
Stories Engagement Rate: Story Interactions divided by Page Likes multiplied by 100 divided by Published Stories.
Calculation.
Posts Engagements: Shares plus Comments plus Likes/Follows plus Post Clicks plus Post Link Clicks.
Calculation.
Stories Engagements: Story Interactions.
Value.
Posts Reach KPI: Post Reach divided by Likes/Follows.
Calculation.
Stories Reach KPI: Story Reach divided by Likes/Follows.
Calculation.
Posts Reach per post as % of fans: Helpful in gauging the quality and efficiency of a channel’s posts without the results being skewed by unusually large or small follower counts. Post Reach divided by Published Posts divided by Likes (or Followers) multiplied by 100 to reach a percentage.
Calculation.
Stories Reach per story as % of fans: Story Reach divided by Published Stories divided by Follows multiplied by 100 to reach a percentage.
Calculation.
Posts Reach rank: Posts Reach KPI from highest to lowest.
Ranking.
Stories Reach rank: Stories Reach KPI from highest to lowest.
Ranking.
Posts RPP rank: Reach per post as % of fans from highest to lowest.
Ranking.
Stories RPP rank: Reach per story as % of fans from highest to lowest.
Ranking.
Posts Published rank: Engagement Rate from highest to lowest.
Ranking.
Stories Published rank: Engagement Rate from highest to lowest.
Ranking.
Follower rank: Likes/Follows from highest to lowest.
Ranking. Changing to Follows soon.
Location Rankings
The Location Report allows you to easily rank the locations in your brand by different metrics; Reach, RPP (Reach Per Post), Published count, Follower numbers.
Telling you, at a glance, which locations are leading the way and which trailing behind.
💡 Many brands will use the Location Report rankings to form a league style table of their locations, and make the league positions and calculations available to the location users. Since a location’s own stats are available to them in their Performance section, they’ll then be able to track their progress and aim to move up the leaderboard 🏆