Location Report
The Location Report is a handy downloadable resource, available from your Social Performance section.
The Location report will list all channels within your brand, with columns that denote which locations they’re part of, and how they performed across several categories during the period the report is run for.
To Download the Location Report, first navigate to the Social Performance section, then simply click the Download Report button in the top right corner of your screen.
The report will run and download for the date range you have selected when pressing the download button, so make sure to set that first.
The Locations report downloads as a .csv file, so can easily be opened with a spreadsheet app like Microsoft Excel or Google Sheets
The Location Report Figures
Below a quick guide to each of the figures contained in the Location Report:
Followers is the number of page followers for this particular channel.
Post Impressions is the total number of viewers of a channel’s posts with the period, it differs from Post Reach by including repeat viewers.
Post Reach is the unique number of viewers of this channel's posts within the designated period.
Account Reach is the total number of viewers this Page has had in the selected period.
Published Posts is a simple tracker of how many posts were published to this channel within the selected period.
Total Engagements is the number of engagements (likes, comments, shares) for this channel’s content within the selected period.
Reach KPI is your Post Reach for the selected period, divided by this page’s follower count.
Reach per post as % of fans is very helpful in gauging the quality and efficiency of a channel’s posts without the results being skewed by unusually large or small follower counts.
Location Rankings
The Locations report allows you to easily rank the locations in your brand by different metrics; Reach, RPP (Reach Per Post), Published count, Follower numbers.
Telling you, at a glance, which locations are leading the way and which trailing behind.
💡 Many brands will use the Locations Report rankings to form a league style table of their locations, and make the league positions and calculations available to the location users. Since a location’s own stats are available to them in their Performance section, they’ll then be able to track their progress and aim to move up the leaderboard 🏆
Example
Below you’ll find a downloadable example of the Location Report - this will allow you to play around yourself and see what’s possible.