The Posts Performance Report is a handy downloadable resource, available from your Social Performance section.
The Posts Performance Report will list all posts within your brand, with columns that denote which locations they’re part of, and how they performed across several categories during the period the report is run for.
To Download the Posts Performance Report, first navigate to the Social Performance section, then simply click the Download Report button in the top right corner of your screen.
The report will run and download for the date range you have selected when pressing the download button, so make sure to set that first.
The Posts Performance Report downloads as a .csv file, so can easily be opened with a spreadsheet app like Microsoft Excel or Google Sheets
Columns
Below is a guide to each of the columns contained in the Location Report. Some are Values while others are Calculations or Rankings by the SocioLocal system.
Channel Name: The name of the channel on the specific network.
Value.
Network: The channel network e.g. Facebook, Instagram, Twitter, Google, etc.
Value.
Date & Time: The date and time of the published post.
Value.
Month: The month the post was published.
Value.
Day: The day of the week the post was published.
Value.
Time: The time of the published post.
Value.
Post Content: The contents of the published post.
Value.
Post Type: The type of the published post e.g. carousel, picture, reels, video etc.
Value.
Reach: Organic Reach plus Paid Reach.
Calculation.
Organic Reach: Unique, organic, post impressions.
Value.
Paid Reach: Unique, paid, post impressions.
Value.
Impressions: Post impressions.
Shares: Post shares.
Value.
Comments: Post comments.
Value.
Page Likes: Likes/Follows of page.
Value.
Likes: Post Likes.
Value.
Engagement: Reactions plus Comments plus Shares plus Post Clicks plus Link Clicks.
Calculation.
Post clicks: Clicks on post.
Value.
Link clicks: Clicks on links in post.
Value.
Url: URL of the post.
Value.
Created from recommendation: Whether post was created from a recommendation in SocioLocal. True or false.
Value.
Categories: Brand categories in the SocioLocal system.
Value.
Subcategories: Brand subcategories in the SocioLocal system.
Value.
Labels: Labels in the SocioLocal system.
Value.
Venues: The brand in the SocioLocal system.
Value.