What Soco helps you do
Views don't pay you; sales do. Every Soco tool runs on TikTok Shop sales data, not view counts:
Link Finder scans your showcase for products with a higher-commission TAP link available. TAP links often pay 1 to 8% more than the standard public rate.
Viral Product Finder shows you which products are selling more than usual right now, so you promote real demand instead of guessing.
Viral Video Finder is a feed that looks like TikTok but only shows TikTok Shop videos, each with its sales data and a transcript. You see which videos sell, not just which ones go viral.
Creator Finder ranks the top 10,000 US TikTok Shop affiliates by what they sell, not their follower count. Search your own username to see where you rank.
Soco never changes your links without your approval
Link Finder only shows you where a better link exists. Nothing in your showcase changes until you choose the upgrade yourself. There are no automatic replacements, and Soco never swaps a link for a lower-commission one.
What Soco is in TikTok's terms
Soco is an official TikTok Shop partner. It runs its own agency campaigns on TikTok Shop and works with partner agencies. That's how it can offer TAP links: agency-level affiliate links that carry higher commission rates than TikTok's standard public links.
Soco earns on the brand side of those agreements, not from what TikTok pays you as a creator.
Next steps
Your next question about Soco is probably one of these: