TAP links are higher-commission product links that brands make available to approved partner agencies on TikTok Shop. Soco negotiates with brands for these links and gives users access to them through the Soco app.
How it works
The flow is simple:
Soco negotiates a higher commission rate for a product with brands
Soco receives that higher-commission TAP link.
You add the TAP link to your showcase.
TikTok pays you the higher creator commission whenever that product sells.
Why creators use TAP links
They make you more on the same product:
They often pay 1-8% more than the standard public commission.
You still keep your full creator payout.
TikTok bonus commissions still apply on top.
Key point
A TAP link works exactly like a regular TikTok Shop link, it just pays more when a brand offers a higher percentage.