You need to be a registered TikTok Shop seller before Soco can list your brand. Soco's higher-commission links run through TikTok Shop's agency TAP system, so a live TikTok Shop is the prerequisite.
Why being a registered TikTok Shop seller is required
You need to be registered as a TikTok Shop seller because Soco only lists brands through TikTok Shop's agency TAP system. Soco's higher-commission links work by replacing a creator's regular TikTok Shop product link with an agency-level TAP link from a partner brand's TikTok Shop. If your products aren't live on TikTok Shop, that infrastructure doesn't exist for them, so there's nothing for Soco to list.
For more on how the link system works, see How does Soco get its higher commission links?
A Shopify store or other ecommerce setup isn't enough
A standalone Shopify, BigCommerce, or direct-to-consumer store doesn't connect to TikTok Shop's TAP system. Even if your brand sells well on those platforms, Soco can only list products that have agency-level TAP links available on TikTok Shop, which only happens once you're a registered TikTok Shop seller.
How to get listed once you're a TikTok Shop seller
Once your brand is registered on TikTok Shop and your products are live, you're ready to submit. If you're not registered yet, start with TikTok's seller registration guide. The steps to apply on Soco are:
Confirm your TikTok Shop seller account is approved and your products are listed on TikTok Shop.
Submit the Soco Brand Registration form.
What about my Soco subscription?
The Soco app subscription is for TikTok Shop creators, the affiliates who promote products. It's a separate product from brand listing. Subscribing to the Soco app doesn't list your brand, and listing your brand doesn't require a Soco subscription.