Retainer videos work best when they are at least 40 seconds long, use multiple angles, include your voice, and show your face when you can.
Specific brands may add requirements on top of these basics, so always check the campaign brief and the pinned messages in the brand's Soco Discord channel before you film.
The general content guidelines
The general guidelines apply to most Retainer campaigns. They exist because content that hits these basics performs better on TikTok and gets approved faster by the brand.
Aim for at least 40 seconds of video. Use multiple angles instead of a single locked-off shot. Speak in your video, do not rely on captions or voiceover only. Show your face when it fits the content. And put real effort and creativity into the video, not a template post.
Why these guidelines matter
These guidelines matter because they protect your payment. Retainer content gets reviewed before payment is approved, and videos that miss the basics often get sent back for revisions or rejected.
Hitting the guidelines on your first upload is the fastest path to getting paid.
If you cannot complete content on time
If you cannot complete your content on time because of an urgent or personal issue, contact @Yunxin, @Bilo, or @Ipek on Soco Discord as soon as possible. Do not wait until the deadline passes.
Reaching out early gives the brand a chance to extend, swap your slot, or work something out. Going silent until after the deadline puts your spot, and the brand relationship, at risk.
Where to ask Retainer questions
Questions about a Retainer go in one of two places, depending on what you are asking.
For general Retainer questions, use the FAQ or the retainer-chat channel on Soco Discord. @Yunxin, @Bilo, and @Ipek monitor that channel and you can also see answers other creators have already received.
For brand-specific questions, like content angles, props, or whether a particular hook works, use the brand's own channel on Soco Discord. The pinned messages often answer these before you have to ask.
In short
Retainer videos should be 40+ seconds, multi-angle, include your voice, and show your face when possible. If you hit a blocker, message @Yunxin, @Bilo, or @Ipek on Soco Discord early. General questions go in retainer-chat, brand questions go in the brand's channel.