Some creators switch off the "Show sellers detailed sales performance data" toggle inside their TikTok Shop privacy settings. When they do, Soco can't read their Video GMV or Live GMV directly. Depending on whether Soco can estimate their GMV from public signals, they may still appear in Creator Finder with Video and Live GMV showing N/A, or they may not appear at all.
What N/A means in Creator Finder
N/A in the Video GMV or Live GMV column means that creator has switched off the "Show sellers detailed sales performance data" toggle inside their TikTok Shop privacy settings. This is a TikTok-level privacy setting, not a Soco-specific one. Switching it off blocks all third-party platforms and tools from reading that data, not just Soco. Any app, brand dashboard, or analytics tool that pulls from TikTok's public creator data loses access to the same figures.
In some cases Soco can still estimate a creator's GMV from public signals even with the toggle off. Those estimates have limits. If the estimate is strong enough, the creator stays in the index with Total GMV shown as a range, like $60K to $150K, while Video GMV and Live GMV columns remain N/A. If Soco can't estimate accurately enough, they drop out of the index and won't appear in Creator Finder at all.
Why the creator still looks active with links
The creator looking active with product links is normal. Their TikTok account, videos, and product links stay public on TikTok, so anyone scrolling their feed can still see their content. The performance data toggle only controls whether tools like Soco can read the detailed sales data, not whether the videos appear publicly.
Why some creators choose to hide their stats
Creators switch off this toggle for a few reasons. Privacy is the most common one.
Reasons creators hide it:
They don't want competitors reverse-engineering their sales strategy
They don't want their earnings visible to people who scrape public data
They are high-earning creators filtering out cold outreach
The trade-offs they accept by hiding it:
Brands use Video GMV and Live GMV to qualify creators for paid collaborations, so paid deal outreach typically drops
Agencies and platforms like Soco recommend creators based on visible GMV, so discoverability drops. If Soco can't estimate their GMV accurately enough, they may drop out of the index entirely
Other creators looking for collab partners cannot see their real performance
Strong public numbers tend to pull inbound deal offers, which goes away
Most creators leave the toggle on because the discoverability upside outweighs the privacy concern. If you are considering hiding your own stats, the steps live in Can I hide my Video and Live GMV from Soco?
In short
Video GMV and Live GMV show N/A when a creator has switched off the "Show sellers detailed sales performance data" toggle inside their TikTok Shop privacy settings. If Soco can't estimate their GMV accurately enough, they may not appear in Creator Finder at all. The creator can still post videos and link products. Only the detailed sales breakdown is hidden. Most creators leave it on because brands rely on those numbers to send paid deals.