Video GMV, Live GMV and Total GMV all show the TikTok Shop revenue, gross merchandise value, a creator generated over the last 30 days, broken down by where the sales came from.
What each column means
Each column splits the same 30 days by source:
Video GMV: revenue the creator generated through videos.
Live GMV: revenue the creator generated through live streams.
Total GMV: the creator's total TikTok Shop revenue, videos plus lives.
Tap the (i) icon next to any column header in the app to see these definitions inline.
It's a rolling window, not a calendar month
Every time you open Creator Finder, the figures reflect the most recent 30 days of TikTok Shop activity for that creator, not a fixed calendar month. Creator Finder is in beta, and the data typically runs about 2 days behind real time.
Where to see your own GMV
Soco tracks the top 10,000 TikTok Shop affiliates in the US, the only market currently indexed. If you're in that index, search your TikTok username in Creator Finder: with Soco Pro, your three GMV columns show on the same rolling 30-day window. On Soco Free, the list shows the top 5 creators, and the rest of the list unlocks with Soco Pro. If you're not in the top 10,000, your GMV is in your TikTok Shop Creator Center under Shop Analytics.
With Soco Pro, the Creator Dashboard in the Soco app, version 1.38.0 or later, also shows your own TikTok Shop sales: more in Can I see the stats for all of my individual videos?
A creator who has switched off TikTok's Show sellers detailed sales performance data toggle can show N/A or an estimated range instead of exact figures: how that works, and how to set it on your own account, is in Can I hide my Video and Live GMV from Soco?
Next steps
The neighbouring Creator Finder questions: