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What do Video GMV, Live GMV, and Total GMV mean in Creator Finder?

What Video, Live, and Total GMV mean in Creator Finder, and where to see your own GMV if you're in Soco's tracked top-10K affiliate index.

Written by Basel

Video GMV, Live GMV, and Total GMV all show TikTok Shop revenue a creator generated over the last 30 days, broken down by where the sales came from. If you're in Soco's tracked top 10,000 US TikTok Shop affiliates, you can see your own GMV by searching your username in Creator Finder.


Where can I see my own GMV in Soco?

Whether your own GMV shows in Soco depends on whether you're in Soco's tracked index. Soco tracks the top 10,000 TikTok Shop affiliates in the US, which is the only market currently indexed. Creators based in other countries won't appear in Creator Finder even if they sell on TikTok Shop.

If you're in the top 10K: open Creator Finder, search your TikTok username, and you'll see your Video GMV, Live GMV, and Total GMV on a rolling 30-day window. Creator Finder is in beta, so the data is accurate but typically about 2 days behind real time.

If you're not in the top 10K: Soco doesn't surface your personal GMV. Your full real-time personal stats live in your TikTok Shop Creator Center under Shop Analytics.

One caveat: if you've switched off Show sellers detailed sales performance data in your TikTok Shop privacy settings, Soco can't read your detailed numbers directly. In some cases Soco can still estimate your GMV from public signals, but those estimates have limits. If the estimate is strong enough to qualify, you may stay in the top 10K with your Total GMV shown as a range and Video and Live GMV showing N/A. If Soco can't estimate accurately enough, you may drop out of the top 10K and not appear in Creator Finder at all. Switching the toggle back on restores your exact figures.


What each column means

Each GMV column in Creator Finder breaks down a creator's TikTok Shop revenue by where the sales came from.

  • Video GMV: revenue the creator generated through videos in the last 30 days.

  • Live GMV: revenue the creator generated through live streams in the last 30 days.

  • Total GMV: the creator's total TikTok Shop revenue (videos + lives) in the last 30 days.

You can also tap the (i) icon next to any column header in the app to see these definitions inline.


Is it monthly or rolling 30 days?

It's a rolling 30-day window. Every time you open Creator Finder, the figures reflect the most recent 30 days of TikTok Shop activity for that creator, not a fixed calendar month like "April" or "May".


Why the numbers may look slightly delayed

Creator Finder is currently in beta. The data is 100% accurate, but it's typically about 2 days behind real time.

For example, if today is May 17, you'll see a creator's GMV from April 15 through May 15.


In short

Video GMV, Live GMV, and Total GMV all show a creator's TikTok Shop revenue over a rolling 30-day window, broken down by where the sales came from. If you're one of the top 10,000 US TikTok Shop affiliates Soco tracks, you can see your own GMV by searching your username in Creator Finder. If you're not, your full personal stats live in your TikTok Shop Creator Center.

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