As a business owner, it is crucial that you have a clear view and understanding of who your clients are, which is why we created client groups. These groups provide you with an incredibly powerful marketing tool so you can run promotions or tailor messaging & campaigns to those particular users.
As an example, you may wish to run a promo code for the customers sitting in your 'lapsed' group to try and win back your business.
Alternatively, you may wish to send a personalised email to all of your 'big spenders' or 'regulars' to thank them for their business.
Where to find client groups:
Go to Menu >> Marketing tools
Click on Client Groups
Client groups are split into 5 categories:
New Clients who have only booked with you once before.
Regulars Clients who have booked with you 10 or more times before
Big spenders Clients who have spent a total of over £500 with you
Upcoming birthdays Clients who have birthdays within the next 30 days
Lapsed Clients who haven't booked for more than 60 days