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What is a “Saved” audience on Meta?
What is a “Saved” audience on Meta?
Céline from SOPRISM avatar
Written by Céline from SOPRISM
Updated over 2 years ago

In 3 words,

A saved audience is an audience built based on detailed targeting criteria such as behavior, interest, brands, media,….

In Meta-words,

"Save your commonly used targeting options for easy reuse. Choose your demographics, interests, and behaviors, then save them to reuse in future ads".

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