The correct answer

👉 A Lookalike audience is a group of people who share similar characteristics to a source audience, typically a Custom audience. Lookalike audiences are created by using data analysis tools to find commonalities between the people in the source audience and then targeting those with similar characteristics.

In terms of the Facebook platform, a Lookalike audience can be created based on a custom audience, such as an email list, website visitors, or Facebook followers. However, the Lookalike audience itself does not include the people from the source Custom audience.

Instead, it is a new audience created by Facebook that is similar to the source audience based on various factors such as interests, demographics, and behavior.

Therefore, while a Lookalike audience may include people who have similar characteristics to those in the source custom audience, it is not an exact copy of the source audience and does not include the exact same people.