Well, yes and no.

👉 SOPRISM is using data from the Meta advertising API.

To receive access to this data, Meta conducted a review of the SOPRISM application and after submitting a proposal, they granted the platform the highest level of agreement/access in the marketing API.

Meta has tested the solution and SOPRISM was asked to explain why and for what purpose the anonymized data was needed. The key point for Meta is that SOPRISM clients can improve their targeting approaches with their data. The more precise the affinity with Meta audiences, the easier it is to improve the quality of their own targeting system. So it's a win-win relationship.

SOPRISM is spreading the power of Meta in terms of audience insights that could reassure advertisers and encourage them to invest more. An approach that is welcomed by Meta.

Moreover, the fact that the data used is anonymous and agreed upon suits all parties involved: Meta, SOPRISM, and the client, who do not have to worry about the GDPR rules in the application.