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Why do I have to connect my personal Facebook account to the SOPRISM platform?
Why do I have to connect my personal Facebook account to the SOPRISM platform?

Learn why you need to connect your own Facebook account.

Céline from SOPRISM avatar
Written by Céline from SOPRISM
Updated over 2 years ago

You must connect your personal Facebook account in order to establish a bridge between the SOPRISM platform and the Business Meta Manager to which you have access.


The connection between your personal Facebook account and the SOPRISM platform allows us to establish a bridge between your Meta Business account and the SOPRISM application. This bridge allows access to the information required to profile the audiences through the Meta API.

👉 Of course, SOPRISM does not have access to your personal and private information.

This link only allows us to:

  • Identify the person you are, as having access to the advertising account or the Facebook fan page of the company

  • Access the information needed through the Meta API.


In other words, this bridge is essential and without this agreement, you will not be able to perform audience profiling via the platform.

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