👉 In order to profile an audience on the SOPRISM platform (Facebook & Instagram audiences or First-party data audiences), you must have access to the Ad account of your organization's Meta Business Manager. Without this access, the platform cannot gather the data needed to perform audience profiling.
Access required
Make sure that you have full control of the advertising account (manage ad account) or at least the advertiser role (manage campaigns).
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Step by step:
Go to “Business Settings” in your Meta Business manager
On the left-hand menu, click on “Accounts” then “Ad accounts”
If you have more than one business, choose the one that is linked to the SOPRISM platform
Click on your name
Check if you have the “Full Control” OR “manage campaigns” of the ad account linked to SOPRISM
