By bringing together our expertise in audience intelligence, rooted in different digital data sources, we’re able to create an industry-leading tool. We’re blending our unique know-how and advanced technological capabilities to meet the needs and requirements of all types of organizations, regardless of territory, size, and challenges.

Discover more about Audiense and SOPRISM.

Audiense was already the leader in the audience intelligence area (see G2crowd quadrant). With the addition of SOPRISM’s technology and talent, we will reinforce our leadership and position as a key driver to educate the market. We will provide the most complete suite of digital audience insights and support leading brands and agencies to reach the next level of maturity in building relevant and efficient audience-first strategies.

In the short term, any Audiense customer will be able to add SOPRISM Reports to their license by upgrading via their account manager.

In addition to this, we will work on merging all our assets ( team/ way of working/ solution / general market learning ).

In the medium term, we will focus first on customer feedback to improve the integration of our solutions and maximize the value and experience.

Finally, we will continue focusing on what makes us excited daily: democratizing audience insights.