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Make sure you have access to the right Meta environment
Make sure you have access to the right Meta environment

Business Manager vs. Business Suite vs. Creator Studio

Céline from SOPRISM avatar
Written by Céline from SOPRISM
Updated over a year ago

👉 To be able to profile audiences with the SOPRISM platform, you must have access to the right Meta environment: the Meta Business Manager.

Meta is the parent company of various products and services, including the Meta Business Manager, the Meta Business Suite, and the Meta Creator Studio. Here's an overview of each of them:

  1. Meta Business Manager: The Meta Business Manager is a tool for businesses to manage their presence on Meta's platform. It allows businesses to create and manage their business profiles, set up advertising campaigns, track metrics and insights, and engage with their audience. The Meta Business Manager is designed to help businesses leverage Meta's user base to reach and connect with potential customers.

  2. Meta Business Suite: The Meta Business Suite is a collection of tools that businesses can use to manage their online presence across various social media platforms, including Facebook, Instagram, and Messenger. The suite includes features such as social media management, content creation, ad creation, and insights and analytics.

  3. Meta Creator Studio: The Meta Creator Studio is a tool for content creators to produce and publish content on Meta's platform. It allows creators to create and edit videos, add music and sound effects, and publish their content to Meta. The Creator Studio also provides creators with insights and analytics on their content's performance, as well as tools to monetize their content.

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