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Create a Custom audience based on people who have visited or interacted with your Instagram account
Create a Custom audience based on people who have visited or interacted with your Instagram account

Learn how to create a Custom audience based on people who have interacted with your Instagram account via your Meta Business manager.

CΓ©line from SOPRISM avatar
Written by CΓ©line from SOPRISM
Updated over 10 months ago

Do you want to create an audience profile based on people who have visited and/or interacted with your instagram account? You have come to the right place!
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Is video your learning method? Watch it here πŸŽ₯

βœ… Requirements

You must have an instagram business or creator account linked to your Meta business account.

πŸ‘‡ Follow the steps below

  • Connect to your Meta Business manager

  • Go to the β€œAudiences” area and select β€œCreate Audience”, then choose β€œCustom Audience”

  • Here you can choose your data source aka. your instagram business account for which you have the rights.

  • Here you can choose between a few events that will determine your Custom audience.

  • And finally choose your retention days. This option is very useful when analyzing an important momentum (e.g. before or after the launch of a campaign, a product, etc.).
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  • You can choose to "include" or "exclude" another Instagram account. This feature is useful if, for example, you have a brand that has several instagram accounts for different products, you are then able to differentiate or associate the two or more Custom audiences.

  • The next step is to "Name" and "Create" your audience.

Congratulation πŸ₯³ Your Custom audience is created!

πŸ‘‰ Now that this is done, you have the option to create a Lookalike audience, an ad, or another Custom audience.

⛳️ Possible next steps:

πŸ“š Learn more from the Meta knowledge base:

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