Do you want to create an audience profile based on people who have visited and/or interacted with your instagram account? You have come to the right place!
β
Is video your learning method? Watch it here π₯
β Requirements
You must have an instagram business or creator account linked to your Meta business account.
π Follow the steps below
Connect to your Meta Business manager
Go to the βAudiencesβ area and select βCreate Audienceβ, then choose βCustom Audienceβ
When the pop-up window opens, you can select βInstagram accountβ and then "Next". π Learn about the other data sources
|
|
And finally choose your retention days. This option is very useful when analyzing an important momentum (e.g. before or after the launch of a campaign, a product, etc.).
βYou can choose to "include" or "exclude" another Instagram account. This feature is useful if, for example, you have a brand that has several instagram accounts for different products, you are then able to differentiate or associate the two or more Custom audiences.
The next step is to "Name" and "Create" your audience.
Congratulation π₯³ Your Custom audience is created!
π Now that this is done, you have the option to create a Lookalike audience, an ad, or another Custom audience.
β³οΈ Possible next steps:
Import your Custom audience in Soprism
π Learn more from the Meta knowledge base: