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How Content Goals Work 🎯🐷

Set a goal, sell content toward it, and let supporters watch the bar fill. Here's how Content Goals work on Spenny Piggy.

Written by 🐽 Support Piggy 🐽

Sometimes you're not selling one thing — you're building toward something. 🎯

Content Goals let you set a target, list content against it, and let supporters buy their way toward the finish line with you. Every purchase unlocks content and moves the bar.

It's the most motivating feature on the platform. People love watching a bar fill up. 📊


The 30-second version ⏱️

✅ You set a goal and a target amount

✅ You attach the content supporters unlock when they buy

✅ Each purchase delivers content and pushes the bar up

✅ Supporters don't need an account to buy in

✅ £4.99 minimum per purchase, £500 maximum

✅ You keep 100% of your listed price


Setting one up 📝

1. Name your goal. This is the aspiration bit — what you're working toward. "New camera setup", "studio month", "summer content trip". Make it real and make it specific. Vague goals don't convert.

2. Set your target amount. Be honest about it. Supporters can tell when a number's been plucked out of thin air.

3. Upload the content. ⚠️ This is mandatory. A Content Goal is content people buy — the goal is what it's for, not what they're paying for. No content, no goal. This is the bit that keeps our payments stable, so there's no way around it.

4. Set the price per purchase. £4.99 minimum, £500 maximum. This is what each supporter pays to unlock and move the bar.

5. Publish. Live on your profile with its own progress bar and shareable link.


How the two bits fit together 🔑

This trips people up, so here it is plainly:

🎯 The goal is your headline. It's motivation, context, a reason to care. It's what you're working toward.

🔓 The content is what supporters actually buy. Every single time. Instantly delivered, exactly like Sell Exclusive Content.

So a supporter isn't handing you money toward a camera. They're buying a piece of your content — and that purchase happens to move you closer to the camera. Both things are true. Only one of them is the transaction. ✨


What supporters see 👀

📊 A live progress bar — how far along you are

🎯 Your goal name and target

🔓 Exactly what content they get when they buy

💷 The price, and the total including fees, before they pay

The bar updates the second a purchase clears. No refreshing, no waiting, no manual updates from you.


Making them actually work 💡

Keep the target reachable. £300 with a filling bar beats £5,000 sitting at 4%. Hit it, celebrate it, start another.

Post the bar, not the ask. Screenshot the progress bar at 40%, 70%, 90%. Momentum sells better than pleading.

Make the content good. People buy in for the goal and the content. If the content's weak, the bar stalls.

Run one at a time. Three competing goals split your supporters three ways.

Celebrate the finish. When it fills, tell everyone. Then show them the thing you got. That's what makes them buy into the next one. 🎉


Common questions 🤔

"What happens when I hit the target?"
Purchases stop and the goal closes. Mark it complete and start a fresh one whenever you're ready.

"Can supporters buy in more than once?"
Yes. Repeat buyers are common on goals — they get the content each time.

"Can I change the target once it's live?"
Yes, from your dashboard. Don't move the goalposts too often though — people notice.

"Do supporters need an account?"
No. Same as Sell Exclusive Content — card, email, done. Lowest friction on the platform. 🚪

"What if I don't hit it?"
Nothing breaks. Every supporter still got the content they bought. Close it or leave it running.


TL;DR 🎯

  1. Set a goal → attach content → set a price

  2. Every purchase unlocks content and fills the bar

  3. £4.99–£500 per purchase, no supporter account needed

  4. The goal is the why. The content is the what they're buying.

  5. 100% of your listed price, every time

Set the target. Fill the bar. Do it again. 🎯🐷

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