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How Recurring Content Works πŸ”πŸ·

Turn one-off buyers into predictable monthly income. Here's how Recurring Content works, and the posting rule that keeps it running.

Written by 🐽 Support Piggy 🐽

One-off sales are great. Money that shows up every month without you chasing it is better. πŸ”

Recurring Content is a rolling arrangement: a supporter signs up, pays on a schedule, and you deliver content on that same schedule. Predictable for them, predictable for you.


The 30-second version ⏱️

βœ… Supporter signs up once, pays automatically on schedule

βœ… You deliver content every cycle β€” not optional

βœ… Supporters do need an account for this one

βœ… You keep 100% of your listed price

βœ… Stays active as long as you keep posting (see the posting rule below πŸ‘‡)


Setting it up πŸ“

1. Choose your cycle. How often supporters are billed and how often they receive content. These are the same thing β€” the billing follows the delivery.

2. Define exactly what they get. Not "exclusive access" β€” say the actual thing. "4 photo sets a month." "Two long-form videos plus behind-the-scenes." Specific offers convert and, more importantly, they don't get cancelled.

3. Set your price. The dashboard shows you the full breakdown before you publish.

4. Publish. It appears on your profile with a signup button.


The posting rule πŸ“…

This is the important bit, so read it twice.

To keep any recurring feature active, you need 3 approved pieces of content in every 28-day window.

Miss it, and your recurring features pause. Supporters aren't billed for content that isn't coming. ⚠️

That's not us being difficult β€” it's the single reason recurring income on Spenny Piggy is stable. Recurring payments only work when the content genuinely recurs. Platforms that let people collect monthly money without delivering are exactly the platforms that lose their payment processing. We'd rather nudge you than lose the whole thing. πŸ›‘οΈ

Practically: 3 posts in 28 days is less than one a week. If you're active at all, you'll never notice this rule exists. If you go quiet for a month, it catches you before your supporters do.


Recurring Content vs Memberships πŸ€”

Both are recurring. They're not the same thing.

πŸ” Recurring Content β€” a specific, defined content package on a schedule. Structured. The supporter knows exactly what's landing and when.

πŸ’Ž Memberships β€” ongoing access to a tier. Broader, more flexible, community-flavoured. See How Memberships Work πŸ’ŽπŸ·.

Plenty of creators run both. They attract different people.


Keeping supporters subscribed πŸ’–

Deliver early, not on the deadline. Content landing a day early feels generous. A day late feels like a cancellation.

Batch your creating. Make a month's worth in one session. Schedule it. Then stop thinking about it.

Over-deliver in month one. The first cycle decides whether there's a second one.

Watch your churn. Your dashboard shows who's active and who's dropped off. If cancellations spike, something changed β€” usually the content got thinner.


Common questions πŸ€”

"What if I can't deliver one month?"
Tell your supporters before the billing date and pause it from your dashboard. Communication keeps supporters. Silence loses them.

"Can I change the price for existing supporters?"
New pricing applies to new signups. Existing supporters keep their rate unless they cancel and rejoin.

"How do supporters cancel?"
From their own account, any time. No hoops. That's deliberate β€” easy cancellation means fewer chargebacks, and chargebacks cost you far more than a cancellation does.

"When do I get paid?"
Each cycle, straight to your Stripe account. See Your Stripe Connect Account Explained 🏦🐷.

"Why do supporters need an account here but not for one-off content?"
Recurring billing needs a home β€” somewhere to manage payment details, see what's coming, and cancel. One-off purchases don't.


TL;DR 🎯

  1. Supporter signs up β†’ pays on schedule β†’ gets content on schedule

  2. 3 approved posts every 28 days keeps it running

  3. Supporter account required

  4. Deliver early, be specific, communicate if something slips

  5. 100% of your listed price, every cycle

Set it once. Deliver consistently. Get paid monthly. πŸ”πŸ·

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