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Promotions you can run with SQUID

Updated this week

Some of the promotions available with SQUID are as follows: 



Welcome Gift

Purpose: Turn first-time visitors into repeat customers.
How it works:

  • When a new customer taps your SQUID Tag for the first time, they receive a push notification with a welcome message.

  • The message can include either:

    • a voucher, or

    • a number of bonus stamps

  • Customers can redeem their reward on their second visit or within 14 days, encouraging a fast return.

Key benefits: Encourages early engagement and builds repeat visit habits.


Stamp Accelerator

Purpose: Kickstart loyalty for new customers.
How it works:

  • New loyalty members receive a push notification activating double or triple stamps every time they stamp.

  • The promotion lasts for two weeks, motivating frequent visits and accelerating loyalty-building habits.

Key benefits: Boosts repeat visits and early program adoption.


Birthday Bonus

Purpose: Increase visits around customers’ birthdays.
How it works:

  • Send personalised birthday messages containing a voucher or bonus stamps.

  • Celebrate customers’ special day while encouraging them to visit your store.

Key benefits: Strengthens brand loyalty and encourages celebratory purchases. 




Promo Codes

Purpose: Attract new customers or reward existing ones.
How it works:

  • Create promotional codes for flyers, posters, or social media.

  • Codes can offer welcome vouchers or stamps.

  • Targeting options:

    • New customers only

    • Both new and existing customers

Key benefits: Drives store visits, attracts new customers, and incentivises repeat purchases.


Promo Message

Purpose: Drive purchases and re-engage customers.
How it works:

  • Send custom rewards or loyalty vouchers to:

    • All customers

    • Top 10% of customers

    • Customers inactive in the last 30 days

    • Customers in a specific loyalty scheme

  • Set voucher/reward expiry: custom, 7 days, or 14 days.

Key benefits:

  • Supports promotional events and special offers.

  • Creates urgency (FOMO) and encourages repeat purchases.

  • Helps re-engage inactive customers.


If you would like to get any of these promotions set up or if you have any other ideas of promotions to run in your store, please proceed to filling out the following form or set up a call with a member of our customer success team to discuss further.

If you are interested in running any promotions please email support@squidloyalty.ie with the details of the promotion. Please also include your business name!

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