Starting in December 2024, Instagram will adopt "Views" as the primary metric for all organic and boosted media formats, including Reels, Lives, Photos, Carousels, and Stories. As a result, Instagram will no longer use the term "Impressions" for its content.
🤓 "Views" will measure how often a Reel starts playing or replays, as well as how many times non-Reel content appears on a user's screen.
⚠️ To align with this update from Meta, Stellar will also replace the term "Impressions" with "Posts & stories Views." This new name makes it easier to differentiate these metrics from "Video views," which keep their original name.
You can read more about the change implemented by Meta, here.