Starting in December 2024, Instagram will adopt "Views" as the primary metric for all organic and boosted media formats, including Reels, Lives, Photos, Carousels, and Stories. As a result, Instagram will no longer use the term "Impressions" for its content.
🤓 'Video views' are the number of times a video has been played.
'Posts & Stories Views' is the number of times a content has appeared on a user's screen. Note that this metric is only related to Meta, and is private to the influencers. It will by default be displayed at 0 in your report; you can easily add that metric by clicking on the °°° next to the content in your report.
⚠️ To align with this update from Meta, Stellar will also replace the term "Impressions" with "Posts & stories Views." This new name makes it easier to differentiate these metrics from "Video views," which keep their original name.
You can read more about the change implemented by Meta, here.