Snapchat in Stellar: Available Data & How It Works

Snapchat accounts can be added to your portfolio of influencers, and content can be tracked with relevant statistics in your reports.

Two types of content can be tracked:

Public data is automatically retrieved by Stellar. Private data, visible only to the influencer, must be provided by the creator to be added to your reports in Stellar.

💡 Important: As soon as an influencer’s Snapchat account is added to your Stellar portfolio, their Stories are automatically detected, recorded, and saved. It works similarly to Instagram stories in this regard.

Content visible for 24h (or pinned).
➡️ All Story metrics are considered private and cannot be automatically retrieved.

KPIs available (can be added manually in a report):

Public Snapchat videos with data automatically collected.

KPIs available (automatically):

Private data not automatically accessible:

Snapchat data is integrated into the creator’s overall stats as soon as their account is added to your Stellar portfolio.

✔️ Total followers: Includes Snapchat if the creator has connected their account.

✔️ Engagement Rate (ER): Based only on Spotlights:
ER = (likes + comments + shares) / views

✔️ Average statistics shared on Stellar for a Snapchat account:

Spotlight data is automatically included in:

Post volume metrics include both Spotlights + Stories:

➡️ When a metric is private, it can be added manually in a report.