How do we calculate the EMV of an influencer or a post in a campaign?

The Estimated Media Value (EMV) is based on Ayzenberg media agency values.
Each action (view, like, comment, share, etc.) has a monetary value.
The EMV represents the sum of all these values per publication.

You can find and adjust the EMV calculation values in your Account Settings.
Only administrators can edit them.

👉 Check here for more information.

We gather data from your campaign across various platforms and channels.
This data includes: impressions, clicks, likes, shares, comments, mentions, and other engagement metrics.

💡 Note: On Instagram Stories, Sticker Taps are counted as Comments in EMV formulas.

⚠️The value for Posts & Stories views is per thousand.

Facebook Post

($valuePer_Posts&StoriesViews × Number_Posts&StoriesViews) + ($valuePer_Comment × commentsNumber) + ($valuePer_Like × reactionsNumber) + ($valuePer_Share × sharesNumber)

Instagram Post

($valuePer_Posts&StoriesViews × Number_Posts&StoriesViews) + ($valuePer_Comment × commentsNumber) + ($valuePer_Like × likesNumber)

Instagram Reel

($valuePer_Comment × commentsNumber) + ($valuePer_Like × likesNumber) + ($valuePer_View × viewNumber)

Instagram Story

($valuePer_Posts&StoriesViews × Number_Posts&StoriesViews) + ($valuePer_Like × likesNumber) + ($valuePer_Comment × Number_StickersTap)

TikTok Post

($valuePer_Comment × commentsNumber) + ($valuePer_Like × likesNumber) + ($valuePer_Share × sharesNumber) + ($valuePer_View × viewNumber) + ($valuePer_Click × clickNumber)

Twitter Post

($valuePer_Posts&StoriesViews × Number_Posts&StoriesViews) + ($valuePer_Retweet × retweetNumber) + ($valuePer_Like × likesNumber)

YouTube Post

($valuePer_Comment × commentsNumber) + ($valuePer_Like × likesNumber) + ($valuePer_View × viewNumber)