When using our Discovery module to identify new influencers for your campaigns you can search influencers in a specific location. We determine this by using the following techniques:

By the analysis of publicly available location information on the profile of the influencer. Our AI includes the following patterns in the analysis:

1. Location geotag in bio:

2. Content of the bio:
Country name, city, state, phone number, nationality, domain, country code, language.

3. Location geotag in the last analysed post.

The priority is given to the location geotag in bio, while the last priority is dedicated to location geotag in the last post. Our comprehended algorithm analyses multiple patterns, prioritises them and identifies most frequently repeated ones.

Did this answer your question?