How do we detect the audience location for TikTok? 😲
Audience location is super important when we choose an influencer for our campaign, as we'll be usually interested in influencers located in a certain country, city, region, etc.
The location of an influencer's followers (including country and city) is estimated by analyzing the respective location tags, the languages of their bio descriptions, and captions under their recent posts.
These data are gathered from a statistical sample of the influencer's followers.
The latest 150 posts are analyzed (or more than 150 posts provided that they have been published within the last two months).
Based on location tags, a time map is created for both influencers and their audiences: it shows what location (country or city) covers the largest timeframe. That way our data partner makes sure that even if a person travels a lot (like celebrities or travel bloggers do), but keeps coming back to the same place - this particular country or city will be determined as their location.