The more data, the better! When running a campaign you are interested in all data that is available for your content. Whether posts or stories, you want to know how well they are performing.
When looking at Instagram content, you can see that Stellar automatically displays some data, depending on the content:
Story > EMV / Estimated Reach
Post > EMV / Estimated Reach / Engagement / (video views) / Likes/comments / Engagement Rate
Réel > EMV / Estimated Reach / Engagement / video views / Likes/comments / Engagement Rates based on the video views-number of followers
Connecting the accounts of your influencers with Stellar through MySoda allows you to automatically view metrics such as Actual Reach, Actual Impressions and Story reactions.
Invite your influencers to connect their Facebook page, by sending them the invitation link and wait for them to accept the connection. Once they have, you can see the actual post reach and impressions on the influencer profile and in the reports containing the posts or Stories!
Sounds complicated? Don't worry, watch this short video below and it'll all be clear!
Of course, you can also still access the data by clicking on the ✏️ at the posts and Stories in your reports and adjusting or adding data. Which you can find here:
So don't wait any longer, invite your influencers to collaborate with you and get even more insights into the effectiveness of your campaigns.
📣 Must-knows of the day
For the MySoda connection to work, the influencer must have a Facebook page (not a profile) and a Business Instagram account.
The connection expires after two months.