Have a closer look at the examples down below and try to spot the difference between the audience interests of 2 Instagram users. Guess which one is a professional athlete and which one is a food blogger.

Easy, right?
​Audience interests are useful to evaluate whether the followers of a given influencer constitute a relevant target for you or your client.
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We determine interests by analyzing the captions, mentions, hashtags and location tags that are used by the followers. The latest 150 posts are analyzed (or more than 150 posts provided that they have been published within the last two months).