All Collections
Stellar's Key Metrics
Audience Metrics
Instagram Audience - How do you know Audience Interests?
Instagram Audience - How do you know Audience Interests?

Who is the right influencer for your advertising campaign?

Capucine DE LUCA avatar
Written by Capucine DE LUCA
Updated over a week ago

Have a closer look at the examples down below and try to spot the difference between the audience interests of 2 Instagram users. Guess which one is a professional athlete and which one is a food blogger.


Easy, right?
Audience interests are useful to evaluate whether the followers of a given influencer constitute a relevant target for you or your client.

We determine interests by analyzing the captions, mentions, hashtags and location tags that are used by the followers. The latest 150 posts are analyzed (or more than 150 posts provided that they have been published within the last two months).

Did this answer your question?