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What happens with collaborative publications on Instagram?
What happens with collaborative publications on Instagram?
Capucine DE LUCA avatar
Written by Capucine DE LUCA
Updated over a week ago

Collaborative publications on Instagram are a whole new trend! ✨

Here is what you need to know in order to understand how they will be shown in your report (and impact its metrics).

😮 Believe it or not, only one post appears in two different profiles, which means that the likes, views, shares, etc. will be the same in both profiles. It is due to the fact that there is a unique URL linked to that publication, and therefore, counts as only one post.

Instagram only generates one URL for the post, considering it as one post despite the fact that it is posted (shown) on two different profiles.

🤔 How will that affect my reports?

💭 If both influencers are present (co-authors) in your report, it will only appear on the profile of the one who created the post.

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