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What is ROI (Return on Investment) and how do we calculate it?

Stellar avatar
Written by Stellar
Updated over 3 weeks ago

ROI (Return on investment) is one of THE words of the influencer marketing world, but, what does it really mean? 🤔

💭 ROI is the ratio between the EMV for a campaign and the budget spent on that campaign. The formula is as follows:

To get ROI, you must enter the budget spent. Either when you create a report or edit a report. This can be in the general cost of your report, or by adding a cost to each influencer (in the influencer tab).

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