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What is ROI (Return on Investment) and how do we calculate it?

Stellar avatar
Written by Stellar
Updated over 8 months ago

ROI (Return on investment) is one of THE words of the influencer marketing world, but, what does it really mean? 🤔

💭 ROI is the ratio between the EMV for a campaign and the budget spent on that campaign. The formula is as follows:

To get ROI, you must enter a budget spent. Either when you create a report or edit a report.

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