Stoke ingests your Amazon data (including sales, PPC, and Search Query Performance data) and leverages proprietary algorithms to summarize key insights and suggested actions. These suggested actions will enable you to capture more market share on relevant, high-value search terms and increase overall sales.
For each search term with a suggested action, we label that search term with a specific “opportunity classification”. These labels provide you with a description of the classification (eg. Unsung Hero), the rationale behind why we’re highlighting each opportunity (eg. Increasing impression to click share), and the suggested action (eg. Increase ad spend). Here is a consolidated list of each of the potential opportunity classifications:
NOTE: Classifications require 10+ clicks to generate an ASIN-specific recommendation.
Opportunity Classification | Description | Suggest Actions |
Unsung Hero | Increasing impression to click share When your ASIN is visible for this search term, it gets clicked more often than the competition. | You should consider increasing ad spend to get more impressions. |
Underfunded star | Above Market Conversion; No Ads Your ASIN organically converts higher on this search term than the competition, but you are not running ads on the term. | It may be time to start spending on ads. |
Steady Seller | Good Sales Volume; No Ads Your ASIN may not convert better than the competition on this search term, but the visibility can't hurt. | You should consider increasing ad spend to get more impressions. |
Superstar | Increasing click to conversion share When your ASIN gets clicked on for this search term, consumers convert more often than the competition. Pat yourself on the back, you have a great listing! | You should consider increasing ad spend to drive more clicks. |
Shallow | Decreasing click to conversion share Your ASIN gets clicked on a lot for this search term, but consumers convert less often than the competition. This suggests that something about your listing is not appealing to consumers. | You should improve your listing content to drive higher conversion. To do this, you could change your description to include highest volume search terms, change non-main images, or even improve your A+ content. |
Weak ROAS | Your ROAS for this search term is below target (3:1). | You should consider decreasing ad spend to get back to a ROAS that’s above 3. |
Bad First Impression | Decreasing Impression to Click Share Your ASIN gets seen a lot for this search term, but it gets clicked on less than the competition. This suggests that something about your product preview doesn't resonate with consumers. | You should improve your product listing to drive more clicks. To do this, you could
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Run Some Ads | Your ASIN converts better than the market for this keyword despite spending very little on ads; and this keyword converts better than your ASIN’s average conversion rate. | You should increase your ad spend to drive more impressions, which will ultimately improve sales. |
Win the Buybox | You sell this ASIN but not exclusively, and other sellers are winning the buybox | Consider dropping your price so you’re more likely to win the buybox. |
Listing Booster | Your ASIN is doing better than most of your competitors in terms of click-through rate for this keyword. | Consider adding this keyword to your listing to boost your product in search results and capture a higher percentage of the market for this keyword. |