Stoke’s AI Product Listing Optimizer combines the power of Amazon’s Search Query Performance Data and Open AI’s GPT engine with our proprietary algorithm to create high-ranking product listings for your products on Amazon.
Here’s how it works:
First, Stoke's AI evaluates your current listing using our proprietary algorithm and assigns it a score.
Next, we highlight the top keywords that might help you further increase your impression rate and as a result, drive additional sales for your brand. You can then choose which keywords to include or exclude (e.g. you don’t want to include competitors’ names or terms that you know are irrelevant to your product).
Finally, our AI takes a stab at creating a better title for your listing, while still giving you full control over how you want to edit the results before you update your listing on Amazon Seller Center.
Read to get started? Follow these steps:
Navigate to AI Product Listing Optimizer in the left sidebar.
Select an ASIN to optimize from the Product Listing dropdown. You can search by ASIN or by product name.
The selected ASIN should automatically load your title and your Original Score will be displayed. Note that we also check your titles against some of the best practices recommended by Amazon such as not using special characters, having 150-200 characters, and capitalizing the first letter of the title.
Next, we’ll show you the maximum potential increase in CTR (we call it CTR potential) that is achievable using our suggested keywords in the “Terms to Include” box. In the example below, adding the suggested keywords below can help you increase CTR by up to 47%.
To add more terms that you want to include, you can either click on the input box to see other high-potential keywords (if any) or you can directly type in the input box.
The “Terms to Exclude” box is where you can include competitor brand names or keywords that you don’t want in your product’s title.
Next, choose the number of title suggestions you want to see.
Press generate to view a few title suggestions for your listing. Note that this may take a few seconds.
If you want to edit any of the generated titles, press the edit button to allow free-form editing. Press Apply when you are done to save your changes.
Lastly, hit copy to wrap up your title generation. Now, you can navigate to Amazon Seller Central and update your title.
