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Amazon Funnel Optimizer
Amazon Funnel Optimizer General FAQs
Amazon Funnel Optimizer General FAQs

Frequently asked questions about the Amazon Funnel Optimizer in the Marketing Center.

Updated over a week ago

How long does it take to see my Brand Analytics data in Stoke?

It can take around 6-8 hours for us to sync all of your brand data. If you still don’t see your data populating after 8 hours, please reach out to Support.

Why is there missing historical data on my products?

At this time, we’re only able to pull in data from the last 100 days whenever a new brand is connected to Stoke.

Why does the displayed date range not match the current week/month I selected?

Stoke displays data from the most recent available full week for an ASIN. Stoke relies on the data available in Amazon, which can sometimes be delayed or vary by ASIN. In some cases, Amazon may not surface SQP data for the current week, so Stoke will pull the next available week that we have access to.

For example, if the data is Apr 26, 2023, and you filter for the Most Recent 4 Weeks, you may only see data from Mar 26, 2023 - Apr 22, 2023.

Why are some weeks appearing with no data?

If you notice your data drop to zero across several metrics for a given week, this is most likely due to a gap in the data we receive from Amazon and not a true indication of your performance. If you’re only seeing zeroes for one metric, reach out to support.

How does Stoke know the organic rank of a search query?

Stoke uses Keepa data to track organic rank for an ASIN search query. If Keepa has gaps in the data, this could cause missing data in Stoke. We do not filter out any organic rank data, so if there is missing data, that is a result of missing Keepa data.

What products are included in the "Top 10 Products by Revenue" chart?

Parents ASINs are the only products that are included in this chart at this time. If you have a Child ASIN that does not have a Parent ASIN, it will be displayed as a Parent ASIN; if it's a top 10 product by revenue, it will therefore be included.

As a reseller, can I access SQP data within Stoke?

We surface all of the data that is available within your Amazon Seller Central account. Per Amazon, if you are a reseller and your selling account is listed as the “brand owner”, you will have access to SQP data. If your selling account is not listed as the “brand owner”, you will not see SQP data in your Amazon Seller Central account and, therefore, will not see any data in your Stoke account either.

How does Stoke account for clicks on parent/child ASIN combinations?

SQP data is typically reported at the child ASIN level and then aggregated at the parent level. So, if two children of the same parent ASIN have reported clicks, both clicks are added together to get the parent ASIN click count.

Why is there no suggested action for some key words?

If you are not seeing any specific recommended actions for a keyword, it is either because it does not meet the logic for any of our existing classifications (see the breakdown of each classification here) or it is below the threshold of 10 clicks.

How do I leverage ASIN data for Parent vs. Child product?

In the ASIN selector, you can now view data for a single child ASIN or an aggregated view of all child ASINs at the Parent ASIN level.

Based on the selection you make within the ASIN selector, you will now see data for that Child ASIN or Parent/Child ASIN combination throughout Amazon Funnel Optimizer. This will allow you to study macro trends at the Parent level and understand any category shifts that are occurring. You can then dive deep into Child ASINs to optimize at the most granular level possible.

Why do some of my ASINs not have a title or image?

We pull data from Amazon and Keepa, and sometimes this data does not have a title or image associated with an ASIN (Parent or Child). If there is an image or title for a Child ASIN but not for a Parent ASIN, Stoke will leverage that content for the Parent ASIN.

How does Track Changes work with Parent vs. Child ASINs?

You can log changes at the parent ASIN level (with the option to also display on all its children) and also at the child ASIN level (with the option to show on all its sibling ASINs and/or on its parent ASIN).

Parent ASIN example: You change the product listing title at the parent ASIN level (and subsequently want this reflected for all variants).

Child ASIN example: You change the price for your blue child variant and only want to track it when you’re reviewing the child’s performance.

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