🎯 Goals of StreetSmart Guided Setup
StreetSmart is our step-by-step guide that gets you onboarded, educated, and ready to communicate the value of StreetMetrics measurement to your advertisers.
StreetSmart kicks off once a pilot or commercial agreement is signed.
🛠️ Phase 1 - Onboarding
The goal of Phase 1, or onboarding, is to fully onboard your business to the back-end of the system.
By the end of this phase, your business will be onboarded and set up within the platform. Onboarding begins with a signed agreement.
The key results of Phase 1 are:
Vehicles and media products charted successfully in the system
GPS integration is finalized
Platform is actively working and tracking campaigns.
Team develops a basic knowledge of StreetMetrics methodology and platform
Meetings & Training Sessions (for Pilots):
Pilot Kickoff call (dashboard and help center deep dive)
Pilot Halfway Check-in
Pilot Recap call
After signed commercial agreement, partnership begins with Partnership Kickoff call
Foundations Training
Meetings & Training Sessions (for non-pilot clients):
Partnership Kickoff Call (dashboard and help center deep dive)
Check-in Call
Foundations Training
Once your team knows the basic functionalities of the platform and has gone through Foundations Training, the Education phase begins.
The supporting materials and videos for Phase 1 include:
From start to finish, this is what you can expect from our pilot:
How-to Video and Overview document to help you fill out the Onboarding template:
Resources for GPS Integration:
StreetMetrics "Foundations" Training (high-level glimpse of who we are and our methodology):
🏋️ Phase 2 - Education
The goal of Phase 2, or education, is to fully train your team members how to use the StreetMetrics dashboard.
By the end of this phase, your team will become an expert on operating the dashboard, building campaigns, pulling reports, creating maps, and more.
Phase 2 key results are for you and your team to have:
Logged into the platform, building campaigns and pulling reports
Deeper understanding of StreetMetrics and feels comfortable training other constituents on how to use the platform and how to interpret and use the data
Learned how to utilize StreetCity as a training tool
Started to understand attribution studies and potentially testing attribution in markets
Meetings & Training Sessions:
Continual dashboard training sessions (if needed - potentially FAQs office hours)
Data Training (how to interpret the data)
The supporting materials include:
Dashboard tutorial videos (in the Help Center)
📣 Phase 3 - Communication
The goal of Phase 3, or communication, is to roll out StreetMetrics across your organization, train your team on how to communicate the value of StreetMetrics, and know how to access our sales & marketing resources.
By the end of this phase, your team will be equipped to win more business by effectively leveraging StreetMetrics data and insights.
Phase 3 key results are:
Sales team members become StreetMetrics ambassadors and are empowered with the tools and knowledge to go to market and win business.
Sales team members fully understand and can communicate the value proposition for campaign measurement and attribution.
Sales team utilizes StreetCity as a sales and education tool
Meetings & Training Sessions:
Attribution Training
Selling the Street Training
Our supporting materials include:
✅ Done
You're all setup on StreetMetrics!
Continue utilizing our Help Center, Widget, StreetCity, and your account team to get the most out of the platform.