To watch a tutorial on how to run a report, click here or how to save a report, click here.

Within the '+Run Report' tab of Report Manager, fill out all required fields and click the 'Run Report' button in the button right. One run, the report will automatically populate in the 'Performance' tab.

Within the '+Run Report' tab of Report Manager, fill out all required fields and click the 'Save Report' button in the button right.

Within the 'Performance' tab of Report Manager, columns can be customized (added or removed) by clicking the 'columns' option on the right side of the reporting table.

Within the 'Performance' tab of Report Manager, filters can be applied to your reporting table by clicking the 'filter' option on the right side of the reporting table.

Reporting can be filtered by:

Within the 'Performance' tab of Report Manager, you can export your report view by clicking the 'Export' option on the right side of the reporting table.

Reports can be exported as CSV or XLSX files.

Within the 'Demographics' tab of Report Manger, demographics are displayed as both pie charts and list form within the table.

For more details about affinities, visit our Audience Affinities & Demographics page.

Within the 'Demographics' tab of Report Manger, click the menu icon in the top right area of the chart your want to download, then select your preferred format.

Downloadable formats are:

Within the 'Consumer Behaviors' tab of Report Manger, consumers behaviors are displayed as in both bar graph and list form within the table.

For more details about affinities, visit our Audience Affinities & Demographics page.

StreetMetrics technology tracks the path of a moving ad via GPS, then compares the route of the ad to time-stamped location pings from mobile devices. For digital ads, each ad play is tracked in the same manner.

StreetMetrics measure the number of mobile devices that fall within the ad’s Visibility Cone along its journey (or during the ad play for digital ads). The Visibility Cone is the area around an ad wherein a person has the best possible opportunity to view the ad. The criteria that help determine the size and shape of the Visibility Cone are:

* Ad Type (e.g. digital, vinyl, illuminated)

* Ad Size

* Ad Placement (e.g. Bus Rear, Bus Side, Taxi-Top, Vehicle Wrap)

Using known device counts as the foundation for StreetMetrics' analysis, and accounting for external factors like weather and time of day, we apply our advanced impression modeling algorithm to accurately estimate total impressions garnered by a given ad.

The StreetMetrics client-facing platform reports impressions. View the path of an ad on a map, and see when, where, and how many impressions were delivered with our easy-to-use reporting tool. Impressions are viewable by campaign, by ad, in total and by day. The report is updated every 24 hours.

A vehicle might not move for a few reasons. It could be getting maintenance work done, or it may simply be in the garage and not running for the day.

Review the components. Has that vehicle been confirmed from the API feed? If so, perhaps it didn’t drive at all. If it was supposed to move, contact the Transit Authority. If not, why isn't it confirmed in the feed? Is the asset_id correct? Is the GPS broken?

If there is still confusion, contact your Customer Success Manager.

Review the components. Is that vehicle associated to a campaign/ad group? Is it reporting GPS correctly? Did the vehicle drive at all? Does it have an asset class associated to it (this effects the media spec)?

StreetMetrics measures the intersection between vehicles and people. Vehicles may or may not drive the same route each day, but odds are they’re not at the same location at the same time each day.

Additionally, the movement of people varies. There could be a rally, a wreck that’s backing up traffic, or the end of a game or event so more people are out and about, etc… Any number of these circumstances can cause a spike in impressions because vehicles and people are not in the same location and time each day.