Tiers
Create VIP levels that make your best customers feel special and reward them with exclusive perks like bonus points, multiplied earning rates, and free shipping.
What You'll Get
Customer retention - Customers stay engaged to maintain their VIP status
Higher spending - Customers spend more to reach the next tier
Gamification - A tier ladder creates fun and competition
Exclusivity - Top customers feel valued with special perks
Quick Setup
Step 1: Open Tiers Settings
Go to Subscribfy → Loyalty → Tiers tab in your Shopify admin.
Step 2: Enable Tiers Program
Toggle Tiers Program Status to On.
Step 3: Create Your First Tier
Click Create to add a new tier.
All Tier Settings
Basic Rules
Name | The tier name customers will see (e.g., Gold, Platinum, VIP) |
Description | Short explanation of the tier benefits |
Entry Requirements
Define what customers need to achieve to enter this tier.
Points Earned (Required) | How many loyalty points a customer must earn to qualify for this tier |
Minimum Purchase Amount | Total amount customer must have spent (e.g., $500 lifetime spend) |
Minimum Number of Orders | Number of orders customer must have placed (e.g., 5 orders) |
Note: The tier re-evaluates eligibility automatically. Customers are upgraded when they meet the criteria.
Reward Settings (Entry Reward)
Optionally reward customers when they first enter this tier.
Points | Award bonus points when customer enters tier (e.g., 100 points) |
Discount Code | Give a discount coupon (see coupon options below) |
Discount Code Options
If you choose Discount Code as the entry reward:
Amount Off | Fixed amount (e.g., $10 off) or percentage (e.g., 15% off) discount |
Free Shipping | Free delivery coupon code (can limit by country) |
Free Product | Customer gets a specific product free when they add it to cart |
Note: Entry rewards are given only once when the customer first qualifies for the tier.
Shipping Discount (Ongoing Perk)
Give tier members ongoing shipping discounts on every order while in this tier.
Enable Shipping Discount | Turn on/off the shipping perk for this tier |
Discount Value | Percentage (e.g., 100% = free shipping) or Fixed Amount (e.g., $5 off) |
Checkout Shipping Message | Message shown at checkout (e.g., "VIP Free Shipping") |
Delivery Names | Which shipping methods to discount (e.g., Economy, Standard, Express) |
Minimum Cart Value | Require minimum cart value for shipping discount (0 = no minimum) |
Note: Shipping discounts apply automatically at checkout for all orders while the customer is in this tier - not just the first order.
Advanced Rules
Point Earning Multiplier | Multiply points earned on purchases (e.g., 2 = double points on every purchase) |
Restrict by Customer Tags | Include or exclude customers with specific Shopify tags |
Start Date | When this tier becomes available (default: immediately) |
End Date | When this tier expires (optional - leave empty for no expiration) |
Tier Rollover Settings
Configure in Global Settings tab. Determines how long customers keep their tier status.
Lifetime | Once earned, customers keep their tier forever |
Calendar Year | Tiers reset every January 1st - customers need to re-qualify |
Rolling Year | Tiers reset X months after customer earns them |
Tip: Calendar Year or Rolling Year rollover encourages continued engagement as customers work to maintain their status.
Example Tier Structure
Here's a popular 3-tier setup:
Tier | Points | Multiplier | Entry Reward | Shipping Perk |
Bronze | 0 | 1x | - | - |
Silver | 500 | 1.5x | 50 points | - |
Gold | 1500 | 2x | 100 points | Free shipping |
What Your Customers See
In their account - Current tier name, points to next tier, tier benefits listed
At checkout - Tier shipping discounts applied automatically with the message you set
When upgraded - Entry rewards (points or discount code) added to their account
On purchases - Points earned with tier multiplier (e.g., "You earned 200 points (2x Gold bonus!)")
Troubleshooting
Customer not in expected tier?
Check their total points earned in Members. Verify tier entry requirements in Tiers tab. Remember: minimum requirements (orders/spend) are AND conditions with points.
Shipping discount not applying?
Check Delivery Names setting - must match your Shopify shipping method names exactly (e.g., "Standard Shipping").
Entry reward not given?
Entry rewards are given only once. Check if customer previously received the reward in their activity log.
Tier benefits not showing at checkout?
Checkout extensions require Shopify Plus. Confirm Tiers Program is enabled in the Tiers tab.
Customer was downgraded unexpectedly?
Check Tier Rollover settings in Global Settings. Calendar Year resets tiers on January 1st.
Related: Loyalty Program Overview
