What is the "Wallet Pass" feature?
A Wallet Pass is a digital version of a physical card—such as a loyalty card, membership card, or gift card—that customers can add to their Apple Wallet. It can be dynamically updated with your branding, balances, and push notifications.
Note: Support for Google Wallet will be available in the future.
What is the "Push Notification" feature?
The Push Notification feature allows you to send real-time messages—such as promotions, reminders, or location-based alerts—to customers’ Apple Wallet passes. Campaign notifications can be deleted by the user after they appear, while geo-triggered notifications automatically disappear only when the user leaves the designated location—they can't be manually dismissed.
Why is the "Push Notification" needed?
The Push Notification feature is essential because it allows businesses to deliver timely, relevant messages directly to their customers' mobile devices via the Wallet Pass—without requiring a separate app. Whether it’s a location-based alert, a promotional campaign, or a balance reminder, these notifications help drive engagement, encourage repeat visits, and prompt immediate action, ultimately enhancing the overall customer experience and boosting brand loyalty.
How to set up this feature?
Access the Wallet Pass from the Subscribfy dashboard and select Push Notifications
Geo notifications
This feature allows you to send location-based push notifications that appear on a customer’s device when they are near a specific place.
Add Location: Tap the + Add Location button to define where the notification should be triggered.
Notification message: Write the message that will be displayed.
Maximum of 180 characters.
ℹ︎ Geo-based notifications stay on screen longer when the user is near the location and cannot be easily dismissed, making them more noticeable than standard push messages.
Select Pass Holders:
Choose who should receive the geo notification:All – All customers with a Wallet Pass
Specific Customer – Target an individual customer
Specific Segments – Target groups based on behavior or attributes (e.g., frequent buyers, high spenders)
Customer Tags –
Filter by tags like
VIP,EXM,Activeetc.Action regarding customer tags: exclude/include the Customer Tags
Minimum Store Credits:
No minimum store credits – Send the notification regardless of store credit balance
Minimum store credits amount – Only send if the customer’s store credit meets a defined threshold
Final Steps in Geo Notification Setup
If you save before adding a location, a reminder will appear indicating that the geo-notification is on hold. You can add the location either by clicking 'Add Location' in the reminder or by using the 'Manage' button on the right.
To complete the setup:
Press the Add Location button again or the Manage button on the right side.
A new section will appear where you should do the following:
Enter the store name in the “Store Name” field
Choose one of the following to set the location:
Search Location – Look up the location using ZIP code or address
Precise Location – Manually enter the longitude and latitude for exact placement
After saving everything, the geo notification will appear on the push notification-geo notification panel and can be reactivated, deactivated, or deleted from the Push Notification panel by selecting the notification.
Push notification campaigns
Push notification campaigns let you send real-time messages directly to your customers’ wallet passes—which appear as standard push notifications on their phone or smartwatch. These messages are not location-based (unlike geo notifications), so they arrive faster and can be used anytime
It shows up on their lock screen, notification center, or smartwatch, making it a fast and visible way to communicate.
Why use them?
Announce flash sales, rewards, or reminders
Update customers on loyalty points or membership changes
Deliver immediate engagement without relying on location
By clicking the + Add Push button, you can customize the push notification campaigns.
Header: Enter the title of the notification. Maximum 50 characters
Body: Enter the message you want to appear on the notification. Maximum 180 characters
Select pass holders:
Choose who should receive the notification campaign:
All – All customers with a Wallet Pass
Specific Customer – Target an individual customer
Specific Segments – Target groups based on behavior or attributes (e.g., frequent buyers, high spenders)
Customer Tags –
Filter by tags like
VIP,EXM,Activeetc.Action regarding customer tags: exclude/include the Customer Tags
When do you want to send the notification: Send immediately or schedule for later.
Balance Reminders
Balance Reminders are automated push notifications sent to customers when they haven't used their loyalty balancefor a set number of days. It's a great way to nudge customers to return, shop again, and redeem their points.
If a customer has at least the minimum balance you define (e.g., 1 point or more), and they haven’t used it for a certain number of days (e.g., 1 day), they’ll receive a custom push notification.
By enabling the balance reminders, you can customize it as follows:
Notification settings
Set the number of inactive days to wait before triggering a reminder
Define a minimum balance threshold to ensure only eligible customers are reminded.
Choose what time the notification should be sent (e.g., 10:00 AM shop time).
Notification structure
Notification Header: Enter the title of the notification
Notification Body: Enter the message of the notification
FAQs
Q: What is the Wallet Pass?
A: The Wallet Pass is a digital version of a loyalty, membership, or gift card that customers can store in their Apple Wallet (Google Wallet support is coming soon). It updates dynamically with your branding, loyalty point balances, membership tiers, and promotional push notifications.
Q: What are Push Notifications?
A: Push Notifications are real-time messages sent directly to your customers’ Wallet Passes. They appear on a user’s phone or smartwatch and can be used for reminders, promotions, or balance updates.
Q: What is the difference between Geo Notifications and Push Notification Campaigns?
A:
Geo Notifications are location-based. They trigger automatically when a customer is near a defined location and cannot be manually dismissed.
Push Notification Campaigns are manually sent or scheduled. They are not location-based and can be dismissed by the user.
Q: Why should I use Push Notifications?
A: They let you reach customers directly—without a separate mobile app. Use them to announce sales, deliver rewards, send reminders, update balances, or trigger in-store visits.
Q: Who can receive push notifications?
A: You can send notifications to:
All customers with a Wallet Pass
Specific individual customers
Targeted customer segments (e.g., frequent buyers)
Customers with specific tags (e.g., VIP, Active, EXM)
Q: What are Balance Reminders?
A: These are automatic push notifications sent to customers who haven’t used their store credit or points in a specified number of days. They encourage customers to return and use their balance.
Q: Do I need an app to send these notifications?
A: No. These push notifications are delivered through the Wallet Pass directly, so your customers don’t need to download a separate mobile app.