Klaviyo Integration for Memberships

Connect Subscribfy with Klaviyo to automate emails and SMS based on membership events.

What You'll Get

Automated flows — Trigger emails when memberships are created, cancelled, or charged
Personalized content — Include membership status, billing dates, and store credit in emails
Customer profiles — Sync membership data to Klaviyo profiles automatically
Store credit reminders — Notify customers before credits expire

Quick Setup

Step 1: Create a Klaviyo API Key

Click your organization name (bottom left)
Go to Settings
Click API keys

Click Create Private API Key
Name the key (e.g., "Subscribfy Integration")
Choose scope: Full (recommended) or Custom
Click Create

Step 2: Connect in Subscribfy

Go to Subscribfy → Integrations → Klaviyo.

Paste your Private API Key
Click Save

Membership Events

Subscribfy automatically sends these events to Klaviyo:

Subscribfy Membership Created	When a new membership is purchased
Subscribfy Membership Cancelled	When a member cancels
Subscribfy Membership Paused	When a member pauses their membership
Subscribfy Membership Reactivated	When a paused membership resumes
Subscribfy Membership Succesful Charge	When a recurring payment succeeds
Subscribfy Failed Charge	When a payment fails
Subscribfy StoreCredits Expire Reminder	Before store credits expire
Subscribfy StoreCredits Gift Card Issued	When expired credits convert to gift card

Profile Properties

Subscribfy adds these properties to Klaviyo profiles for personalization:

Property	Klaviyo Tag
Membership Status	`#{{ person\|lookup:"SubscribfyMembershipStatus"\|default:"" }}`
Next Billing Date	`#{{ person\|lookup:"SubscribfyNextBillingDate"\|format_date_string\|default:"" }}`
Store Credit Balance	`#{{ person\|lookup:"SubscribfyStoreCredit"\|default:"" }}`
Manage Page Link	`#{{ person\|lookup:"SubscribfyManagePageLink"\|default:"" }}`

Store Credit Expiration Properties

For the StoreCredits Expire Reminder event, these properties are available:

Amount	`#{{ event.Amount\|default:'' }}`
Expiring On	`#{{ event.ExpiringOn\|default:'' }}`

Common Use Cases

Store Credit Reminder Emails

The goal: Remind members they have store credit to spend

Create a Campaign in Klaviyo
Filter audience by SubscribfyStoreCredit greater than 0
Use the store credit tag to show their balance

Billing Reminder Flow

The goal: Notify members before their next charge

Create a Flow triggered by Subscribfy Membership Created
Add time delay (e.g., 3 days before next billing)
Include SubscribfyNextBillingDate in the email

Failed Payment Recovery

The goal: Win back members with failed payments

Create a Flow triggered by Subscribfy Failed Charge
Send email asking to update payment info
Include SubscribfyManagePageLink for easy access

Video Tutorials

Troubleshooting

Date showing as numbers (e.g., 1701950400)?
Use the format_date_string filter in your tag. See Klaviyo's date formatting guide.

Events not appearing in Klaviyo?
Verify your API key has Full scope. Check that the integration is enabled in Subscribfy.

Can't edit an existing API key?
Klaviyo doesn't allow editing keys after creation. Delete the old key and create a new one with the correct scope.